Job Description

The

Offline Sales Executive

will be responsible for driving

on-ground sales expansion

for

Impetus

by identifying new retail opportunities, pitching products to stores, and building long-term partnerships. The role demands a proactive, ambitious, and field-driven individual who can help scale the brands' presence -- city by city, and eventually nationwide.

Key Responsibilities

1. Market Expansion & Store Outreach

Identify and approach potential retail stores, gyms, home decor outlets, lifestyle stores, and other relevant points of sale to list and sell brand products. Actively visit new and existing stores to maintain relationships and ensure consistent brand visibility. Stay updated with all

new store openings

or upcoming retail opportunities in the market. Represent the brand professionally and persuasively while pitching products to store owners and distributors.

2. Sales Growth & Target Achievement

Meet or exceed monthly and quarterly sales targets. Negotiate profitable deals, order quantities, and placement terms with retailers and distributors. Track product movement, restocks, and collections efficiently. Create and implement local strategies to increase brand presence and sales in assigned territories.

3. Data Management & Reporting

Maintain and regularly update an

Excel sheet

with details of all store visits, leads, conversions, and sales data. Prepare weekly and monthly reports on outreach activity, performance, and growth. Track and analyze data to identify high-performing areas and potential new regions for expansion.

4. Territory & Network Development

Develop and expand retail presence

city by city

, building a strong distribution network. Identify local trends and customer preferences to guide product placement and assortment. Support the creation of a structured plan for

nationwide retail growth

.

5. Brand Representation

Act as the face of

Impetus

and

Tyohaar

in retail markets, ensuring strong brand presentation at every outlet. Collect on-ground feedback on products, pricing, and packaging to share with the NPD and marketing teams. Suggest improvements or promotional ideas to strengthen the brand's offline presence.

Key Skills & Competencies

Excellent communication and negotiation skills. Strong on-ground presence and networking ability. Target-driven with a hunger for growth and expansion. Basic proficiency in Excel, Google Sheets, and report preparation. Ability to travel extensively within and outside the assigned city. Confident, persuasive, and self-motivated personality.

Qualifications & Experience

Bachelor's degree in Business, Marketing, or any relevant field. 1-2 years of experience in offline sales, retail development, or field marketing (FMCG, lifestyle, or consumer products preferred). Prior experience in building or managing retail networks is a plus.

Key Performance Indicators (KPIs)

Number of new stores onboarded per month. Monthly and quarterly sales volume achieved. Expansion of retail footprint (city-by-city growth). Conversion rate from leads to active stores. Data accuracy and timeliness in reporting.
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?12,000.00 per month

Work Location: In person