Job Description

Job Title: Head, Offline Marketing

Location: Thane, Maharashtra

Working days : Monday to Saturday

Job Type: Full-Time

Company Overview:
Rainbow Group of Companies is a leading educational institution dedicated to providing quality education and concentrating mainly on student success. We are looking for a passionate Offline Marketing Specialist to join our team and help us promote our programs and services through traditional marketing channels.

Job Summary
The Offline Marketing Head will be responsible for developing and executing marketing strategies that enhance brand awareness and drive enrollment through offline channels. This role will involve collaborating with various departments, managing campaigns, and analyzing performance to optimize results.

Job Responsibilities:

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Strategy Development:

Create and implement offline marketing strategies that align with the institution's goals and target audience. He/ She will be responsible for building a strong community connection and will also be handling ATL BTL activities.

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Event Planning:

Organize and manage promotional events, such as open houses, workshops, and community outreach programs to attract prospective students.

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Print Marketing:

Design and oversee the production of print materials (brochures, flyers, posters) to effectively communicate program offerings and key messages.

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Direct Mail Campaigns:

Plan and execute targeted direct mail campaigns to reach potential students and parents, ensuring effective messaging and design.

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Partnerships:

Establish and maintain relationships with local schools, organizations, and community groups to promote educational offerings.

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Market Research:

Conduct market research to identify trends, opportunities, and competitors in the educational landscape.

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Budget Management:

Manage the offline marketing budget, ensuring efficient allocation of resources for maximum impact.

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Performance Analysis:

Track and analyze the performance of offline marketing initiatives, providing insights and recommendations for improvement.

Qualifications:

- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- Proven experience in offline marketing, preferably in the educational sector.
- Strong understanding of traditional marketing channels and tactics.
- Excellent communication, organizational, and project management skills.
- Creative mindset with the ability to develop engaging marketing materials.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.- Vendor contacts and management skills.

Preferred Qualifications:

- Experience with event planning and execution.
- Familiarity with digital marketing principles and how they integrate with offline efforts.
- Knowledge of the local education market and community.

What We Offer:

- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A collaborative and supportive work environment.

Contact us : 9975786122 | hr.recruiter3@rainbowinternationalschool.in

Job Type: Full-time

Pay: ₹60,000.00 - ₹90,000.00 per month

Work Location: In person