Job Description

Role Overview:

The incumbent will be responsible for driving hospital revenue through strategic sales initiatives, referral development, consultant onboarding, and corporate tie-ups. The role requires a balance of strategic planning, field execution, and relationship management to strengthen the hospital's market presence and achieve sustained business growth.

Key Responsibilities:

Revenue Generation & Business Growth

? Drive monthly and quarterly revenue targets across OPD, IPD, and high-end surgical procedures.

? Identify and convert new business opportunities through referral networks, doctor engagement, and outreach programs.

? Expand hospital market share by launching specialty OPDs, outreach clinics, and health awareness camps.

? Develop cost models, corporate health packages, and preventive care programs to boost revenue streams.

? Track ROI from marketing activities and optimize campaigns for higher conversion and profitability.

Consultant & Referral Development

? Lead consultant empanelment across specialties and super-specialties.

? Strengthen relationships with key referring doctors, clinics, and associations.

? Monitor referral patterns and ensure consistent growth in patient admissions.

? Organize RTMs, CMEs, and consultant promotions for visibility and engagement.

Corporate & Insurance Business

? Manage corporate tie-ups, insurance empanelments, and third-party administrators (TPAs).

? Negotiate contracts and service agreements to enhance hospital revenue.

? Coordinate with finance and customer care teams for smooth processing of corporate and insured cases.

Marketing & Brand Strategy

? Plan and execute ATL/BTL campaigns, digital marketing, and brand positioning initiatives.

? Conduct market analysis to identify trends, competitor movements, and growth opportunities.

? Ensure consistent hospital visibility through health camps, wellness programs, and media engagement.

Team Leadership

? Supervise and mentor sales and marketing executives across assigned regions.

? Set performance goals, monitor achievements, and implement continuous improvement measures.

? Foster a performance-driven, patient-centric, and collaborative work culture.

Key Skills & Competencies

? Revenue Generation & Business Expansion

? Sales & Marketing Strategy

? Consultant & Doctor Relationship Management

? Corporate & Insurance Business Development

? Market Analysis & Campaign Planning

? Leadership & Team Management

? Excellent Communication & Negotiation Skills

Job Types: Full-time, Permanent

Pay: ₹12,666.36 - ₹63,599.81 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Paid sick time Paid time off Provident Fund
Application Question(s):

How many years of experience you have with Hospital ? Current CTC? Expected CTC?
Work Location: In person