Job Description

Role Overview

Eduport Academy Private Limited is seeking an experienced and strategic

Offline Marketing Head - Schools & B2B

to lead and scale all

offline marketing initiatives

across Kerala. This is a

senior leadership role

focused exclusively on offline channels, including

school partnerships, institutional tie-ups, B2B outreach, events, and field marketing operations

.

The role carries

full ownership of offline marketing strategy, execution governance, and team leadership

, with final decision-making authority for offline campaigns and initiatives. The incumbent will act as the

primary point of contact for senior leadership

on all offline marketing, school, and institutional engagement matters.

Key Responsibilities

1. Offline Marketing Strategy & Leadership

Define and own the

state-level offline marketing strategy

aligned with organizational growth objectives. Develop structured plans for school outreach, institutional partnerships, B2B collaborations, and on-ground activations. Identify new offline growth channels and partnership opportunities across Kerala. Provide strategic recommendations to senior leadership based on market insights and field intelligence.
2. Team Leadership & Governance (Offline Only)

Lead and manage the

offline marketing and field marketing teams

, including school outreach and B2B executives. Set clear goals, KPIs, and execution standards for the offline marketing function. Review team performance, ensure discipline in execution, and drive accountability. Participate in

final-round interviews

for offline marketing roles when required.
3. Schools, Institutions & B2B Partnerships

Drive

school partnerships, institutional tie-ups, and academic collaborations

across Kerala. Oversee relationship management with schools, colleges, coaching centers, and institutional stakeholders. Support strategic alliances that enhance student outreach, admissions support, and brand credibility. Coordinate with internal academic and admissions teams for effective partner engagement.
4. Offline Campaigns, Events & Activations

Take

final approval and ownership

of all offline campaigns, events, seminars, orientations, and on-ground activations. Ensure effective execution of campaigns at schools, campuses, events, and public forums. Monitor campaign effectiveness based on lead quality, reach, and admissions support.
5. Lead Generation & Admissions Support (Offline)

Drive consistent and high-quality

offline lead generation

through school outreach, B2B partnerships, and events. Work closely with admissions and sales teams to improve lead-to-admission conversion outcomes. Track offline lead performance and recommend corrective actions where required. While not directly accountable for revenue, remain aligned with admissions and growth objectives.
6. Brand Presence & Market Visibility

Strengthen Eduport's

offline brand presence

across Kerala. Ensure consistent brand messaging, visibility standards, and quality across all offline touchpoints. Oversee creation and deployment of offline marketing collateral in coordination with relevant teams.
7. Stakeholder & Leadership Communication

Act as the

single point of contact

for leadership on all offline marketing, schools, and B2B initiatives. Present offline marketing plans, performance updates, and insights to senior leadership. Ensure structured reporting and data-backed decision-making.

Key Performance Indicators (KPIs)

Offline lead volume and lead quality Admissions contribution from offline channels Number and quality of school / institutional partnerships Effectiveness of offline campaigns and events Offline team performance and execution timelines

Candidate Profile Experience

Minimum

5+ years of experience in offline marketing

within the

education sector

. Prior experience handling

school outreach, institutional tie-ups, or B2B education marketing

. Proven experience in a

managerial or leadership role

managing field and offline marketing teams.
Job Type: Full-time

Pay: ₹50,000.00 - ₹650,000.00 per month

Ability to commute/relocate:

Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:

B2B Marketing: 6 years (Required)
Work Location: In person