Job Description

An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include:

Responsibilities:
Developing Marketing Campaigns:

Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events.
Event Planning and Management:

Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities.
Brand Strategy and Positioning:

Ensure that offline campaigns align with the company's overall brand strategy and image.
Budget Management:

Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI.
Team Collaboration:

Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels.
Customer Engagement:

Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints.
Tracking and Reporting:

Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements.
Key Skills:
Strong understanding of traditional marketing channels (TV, radio, print, etc.)
Excellent project management and organizational skills.
Ability to work within a budget.
Effective communication and negotiation skills.
Creativity and strategic thinking.
Data analysis and report generation.

Job Type: Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Language:

English (Preferred)
Work Location: In person