through CMEs, medical camps, webinars, and scientific communication.
Develop scientific marketing tools such as
visual aids, product monographs, clinical support material
, and ensure their effective usage by the field force.
Collaborate with the Medical Affairs team to ensure
evidence-based communication
.
Strengthen KOL (Key Opinion Leader) connect and drive advocacy for the brand portfolio.
Retail & Trade Marketing
Plan and execute
retail visibility campaigns
, including POS materials, branding, and display activities.
Drive in-clinic and pharmacy-level activations to increase product off-take.
Monitor secondary sales trends and provide marketing support to distributors/stockists.
Ensure effective ROI from retail promotions and schemes.
BTL Activities & Brand Building
Design and execute
BTL campaigns
like health camps, patient awareness programs, sponsorships, and exhibitions.
Plan
doctor-patient connect initiatives
to build trust and product adoption.
Develop patient education materials, digital assets, and interactive marketing solutions.
Strategic & Analytical
Conduct market analysis, competitor benchmarking, and identify growth opportunities.
Define brand positioning and communication strategy for the assigned portfolio.
Track sales performance, analyze data, and provide strategic inputs to management.
Work closely with the sales team to ensure smooth implementation of marketing initiatives.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
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