Job Description

NUUK is an award-winning, design-first home appliance brand for New India. We are challengers of conventional wisdom, outsiders who think first principles and experienced operators who chronically think BIG.- Most importantly, we believe appliances don't have to be the boring products they have become. NUUK is the change our industry deserves.- The idea of NUUK came about when the founders spent time at the Stanford Design School, experiencing the best in design thinking across the world. As a team of engineers, design thinkers and product innovators, we build products that New India needs, wants, and deserves. We believe the time has come for Indian consumers to experience the best. - We are empathy-led, insights obsessed and practice speed as a habit when it comes to building great products. We do this by combining the latest in tech and AI with old-school methods that require time and effort, like understanding deeply the real users, their needs, aspirations and lifestyles.- In just over a year, 200K+ homes have elevated their nooks and corners with NUUK home heroes. We are one of the fastest-growing D2C brands in India, backed by top-tier VCs and loved by the design community, having won India's Best Design Award 2025 and BW Future of Design Award 2025. As we say at NUUK, we are: Design First, Function AlwaysThe Role: LFR Channel Account Manager- This is a high-ownership offline sales role focused on building and scaling Nuuk's presence across Vijay Sales, Croma, Reliance Digital, and other premium LFR partners.- You will be the face of Nuuk in the offline space - driving sell-in, ensuring sell-out, managing store teams, and building deep relationships that accelerate growth. - You will work directly with our Growth Lead (interim Head of Offline Sales) as the first hire in the LFR function, with the opportunity to shape how Nuuk expands offline in India.What You'll Do1. Drive LFR Sell-In + Sell-Out- Own sales, listings, and performance across Vijay Sales, Croma, Reliance Digital, and regional modern trade players- Deliver revenue targets through strong relationship management and structured account planning- Negotiate visibility, placements, offers, and partner-level activations2. Build & Manage Partner Relationships- Maintain deep, trust-based relationships across store managers, regional managers, and category buyers- Actively drive new partner acquisition (e.g., expanding from Vijay Sales - Croma - Reliance Digital)- Ensure Nuuk is top-of-mind for store staff through training, engagement, and regular visits- This role demands someone who enjoys being on-ground, meeting people, and making things happen.3. Store Team Management- Manage the field promoter team across all LFR stores- Hire, train, and build backups to ensure zero disruption in store coverage- Monitor store performance, daily KPIs, and promoter productivity4. Offline Execution & Brand Presence- Work closely with Brand & Marketing teams on store branding, fixtures, displays, and local marketing initiatives- Ensure flawless execution of all offline campaigns and in-store experiences5. On-Ground Leadership- Identify gaps across pricing, visibility, merchandising, display hygiene, and consumer experience - and fix them fast- Act as the on-ground problem-solver for anything blocking revenue- Drive consistent communication between stores, distributors, and Nuuk internal teamsWho You Are- 5-6 years of experience in offline sales / LFR channel management in premium consumer durables or appliances- Strong network across Vijay Sales, Croma, Reliance Digital, or similar modern trade partners- Comfortable handling sell-in negotiations, sell-out performance, and store activations- A natural relationship builder - personable, persuasive, and highly credible with partners- Execution-first mindset: on the move, hands-on, "make it happen" style- Strong team management skills; experience handling promoters or sales teams is preferred- Someone who thrives in fast-paced, unstructured environments where ownership is highA self-starter who enjoys building the offline playbook from scratchWhy Join Nuuk- Build the Offline Engine From Zero to Scale: Be the first hire in the LFR team and shape how Nuuk shows up in the offline market.- High Autonomy, High Impact: You will directly influence revenue, channel expansion, and offline brand presence and drive the 0-1 growth journey of this channel- A Premium Brand You Can Be Proud to Represent: We're design-first, quality-obsessed, and building something enduring.-Work Closely With Leadership: Collaborate closely with top leadership on building our offline strategy from day 0. - Fast Growth, Steep Learning Curve: Perfect for someone who wants to move fast and build a career in premium offline sales. (ref:updazz.com)

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