Job Description

Business Growth

Achieve sales volume and revenue targets as decided for the territory for NPDs (New Product Development) Work with Cluster Heads and Region Head to decide on trade schemes in line with allocated budget of A&D (Advertisement & Distribution) Drive closure of monthly sales volume and schemes through cluster sales teams based on market trends, and stock assessments

Sales Planning & Inventory Management

Implement accurate sales forecasting, and quota planning at a customer level basis RTM (Route to Market) considering organizational ambition and market demand generation initiatives Support TSM with optimal stock availability at mapped depots/ distributor points Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

Work with ZSDMs (Zonal Sales Development Manager) to decide on distribution KPIs across the territory Co-create with ZSDM's incentives for frontline 3P workforce to drive NPD's Strengthen the relationship with channel partners (Retail and Wholesale) Ensuring timely delivery of orders placed to avoid stock-out situation at retail Conduct shop audits to assess stock movement, brand availability, and consumption patterns

Retail Engagement

Ensure optimal product placement and visibility of NPD portfolio (both organic and hired) Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis Plan and execute spot sale promotions for the NPD portfolio

Market Intelligence & Performance Monitoring

Regularly conduct retail outlet audits to study market share movements and track market share Prepare and present weekly reports on sales performance, key issues, and consumer insights, and engage in meaningful collaboration with cluster heads to drive NPD agenda Use customer feedback and market data to re-strategize selling and promotional initiatives

Brand Building and Demand Generation

Work with RMM (Regional Marketing Manager) to ensure development of relevant promotional campaigns for the NPD portfolio Work with TAM (Territory Execution Manager) in respective geographies to execute these promotions Own and manage 3P demand- generation force for the region Work with ZSDM to deploy promoters across relevant Point of Sale, Define KPI's, Impact training, monitor their work, track efficiency and improve effectiveness Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share Strategize and build effective '3rd Space' engagement for NPD demand generation

Regulatory & Compliance

Work with region head and corporate affairs team for timely brand registrations in the market

Team Leadership

Lead and motivate DSMs/SEs to drive sales of NPD portfolio Work closely with DSMs/ SEs to address performance gaps in underperforming districts/retailers Joint visit along with DSMs/ Ses to customers to ensure adequate support Act as a brand ambassador for the internal teams, and impart training on NPDs to 3P and other regional team members

Qualification

MBA grad with around 6 yrs of experience

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