Job Description

:1. Campaign Strategy and Execution (On-Ground BTL Focus):- Campaign Management: Lead the planning, execution, and management of various localized BTL campaigns, including but not limited to:- Lift Branding- Gate Branding- Flea Market participation- Canopy Activities- Door-to-Door Sampling- Targeted WhatsApp Campaigns within RWA/Societies networks.- Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure flawless campaign deployment and adherence to operational standards.- Permissions and Negotiation: Proactively secure necessary permissions for executing activities within societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.- Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor relationships effectively.2. Operational Excellence and Time Management:- Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established deadlines.- Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails, WhatsApp) to ensure rapid response and timely dissemination of critical information.- Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards, tracking key metrics, expenditure, and effectiveness for leadership review.3. Stakeholder Management and Communication:- Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needs of internal teams, external vendors, and RWA/Society administrators.- Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign support.- Conflict Resolution: Demonstrate strong conflict management and client escalation management skills, acting as the primary point of contact for resolving on-ground issues swiftly and professionally.- Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring clear, professional, and persuasive interaction with all parties.4. Local Expertise and Network Building:- Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of the particular city.- Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy relationships with key RWA personnel and local influencers.- Language Fluency: Must speak the local language fluently to facilitate effective communication,negotiation, and rapport building within the community.- Local Residency: Must be currently residing in the same city to ensure immediate availability and deep local understanding.5. Ownership and Personal Attributes:- Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success, budget adherence, and team performance.- Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under pressure.- Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick decision-making, and adaptability in challenging field environments.Required Qualifications and Experience- years of experience in Business Development, Field Marketing, BTL Campaign Management, or related sales operations.- Proven experience managing small field teams and delivering measurable results in localized campaigns.- Mandatory residency within the designated city.- Fluency in the local regional language is mandatory.- High proficiency in Microsoft Excel for data analysis and dashboard creation.- Demonstrated negotiation and conflict resolution skills.Success MetricsSuccess in this role will be measured by:- Timely and successful execution of all assigned BTL campaigns.- Effectiveness of negotiation in securing permissions and optimizing vendor costs.- Quality of dashboards and reporting provided.- Positive feedback regarding stakeholder and RWA relationship management.- Overall productivity and engagement of the field team.What we have to offer!- Working directly with the leadership team; having a high level of work independence, autonomy, and empowerment to lead company-wide changes- Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the real estate world- Excellent platform for learning how to build teams, achieve goals and handle high-growth situations. Ideal for people with entrepreneurial ambitions.Benefits- Performance Bonus- Corporate Health Insurance- Travel Allowance- Monthly R&R awards- Early promotions to outstanding performers (ref:updazz.com)

Skills Required