Job Description

Key Responsibilities and Duties:Public Image Enhancement : - Develop and implement strategies to consistently enhance the foundation\'s public image across relevant platforms- Collaborate with internal teams to ensure a cohesive and positive representation of the organisation\'s mission and values- Create compelling narratives that showcase the impact of our projects, aligning with our non-profit\'s goalsEngagement Metrics :- Strategically boost digital and offline engagement metrics, including social media platforms, events, and community outreachMedia Management :- Handle media relations, acting as the primary point of contact for media inquiries and interview requests- Draft and distribute press releases, ensuring accurate and timely communication of organisational news and milestones- Develop and maintain relationships with journalists, bloggers, and influencers to amplify our reachCollaboration with Internal Teams :- Coordinate with program managers and project teams to gather information for press materials, ensuring accurate representation of our initiativesStakeholder Relations :- Support the foundation\'s involvement in CSR projects by effectively communicating our impact and contributionsWebsite Content Creation :- Research and write insightful, informative, and compelling blog articles that showcase the success stories of our artisan clusters, their journeys, and the positive impact on their lives- Collaborate with cross-functional teams to gather information and create compelling content that showcases our work and initiativesSocial Media Management :- Develop and implement social media strategies to increase brand awareness and reach across various -platforms- Consistently create and curate engaging content for social media channels, including but not limited to Facebook, Instagram, Twitter, and LinkedIn- Monitor and respond to comments, messages, and mentions on social media platformsProduct Catalogue Management :- Coordinate professional photography and videography of our product catalog for website and social media use.- Work closely with the creative team to ensure high-quality visual representation of products that attract buyers and companies.- Creating interest in our products among target audiences, non-government organisations, farmer producer organisations, marketing managers, and digital marketing professionalsInternal Culture Representation :- Conceptualise, plan, and produce internal workspace videos that showcase the company\'s culture, values, and day-to-day operations.- Collaborate with team members to capture and highlight the unique aspects of our work environmentQualifications and Experience :- The candidate should have a bachelor\'s degree in Marketing, Communications, Public Relations, or a related field- The candidate should have proven experience in public relations, preferably in the non-profit sector- The candidate should have strong written and verbal communication skills with an ability to tailor messages for diverse audiences- The candidate should have sufficient knowledge of various forms of organisations, compliances, et cetera- The candidate should be proficient in using social media management tools and platforms- The candidate should have a strong understanding of social media algorithms, trends, and best practices- Experience in professional photography and videography is a plus- The candidate should have the ability to conceptualize and produce engaging content- The candidate should have familiarity with graphic design tools such as Adobe Illustrator/Photoshop/Canva and basic video editing is a plus (ref:updazz.com)

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