Company Overview:Nirvana Leisure Realty is a leading real estate developer specializing in premium leisure and residential properties across India. With a strong focus on creating exceptional living experiences, Nirvana Leisure Realty develops and manages high-end villas, apartments, and integrated townships. The company is known for its commitment to quality, innovation, and customer satisfaction, making it a trusted name in the Indian real estate market.Role Overview:As a CRM Executive at Nirvana Leisure Realty, you will be responsible for managing and optimizing our customer relationship management strategies. You will work closely with the sales, marketing, and customer service teams to ensure seamless customer interactions and enhance customer loyalty. Your primary focus will be on leveraging CRM tools and data to improve customer engagement, drive sales, and provide exceptional customer service.Key Responsibilities:- Manage and maintain the CRM system, ensuring data accuracy and integrity for all customer interactions.- Develop and implement CRM strategies to improve customer acquisition, retention, and satisfaction, supporting the sales and marketing teams.- Analyze customer data to identify trends, insights, and opportunities for targeted marketing campaigns and personalized customer experiences, informing strategic decisions.- Create and manage email marketing campaigns, including segmentation, content creation, and performance tracking, to nurture leads and engage existing customers.- Provide training and support to sales and customer service teams on CRM best practices and system usage, improving their efficiency and effectiveness.- Monitor and respond to customer inquiries and feedback through various channels, ensuring timely and satisfactory resolution to maintain positive customer relationships.- Generate reports and dashboards to track CRM performance metrics and provide insights to management, enabling data-driven decision-making.- Collaborate with cross-functional teams to integrate CRM with other business systems, streamlining processes and improving data flow.Required Skillset:- Demonstrated ability to manage and optimize CRM systems, such as Salesforce or similar platforms.- Proven experience in developing and executing successful CRM strategies and email marketing campaigns.- Strong analytical skills with the ability to interpret customer data and generate actionable insights.- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.- Bachelor's degree in Marketing, Business Administration, or a related field.- 1-2 years of relevant experience in CRM management, preferably in the real estate or hospitality industry.- Ability to work effectively in a fast-paced, dynamic environment, demonstrating adaptability and problem-solving skills. (ref:updazz.com)
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