Job Description

1. Brand Strategy & Communication- Define the brand positioning, personality, and tone for assigned categories.- Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR.- Lead the development of creative briefs and collaborate with internal/external teams for execution.- Ensure consistent brand messaging across all consumer and trade touchpoints.- Ensure timely development of marketing collateral including brochures, videos, and POSM.- Manage asset libraries and approval workflows for campaign materials.2. Category Marketing & GTM- Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns.- Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies.- Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats.- Track category performance and recommend actions for growth and profitability.3. Campaign Planning & Execution- Lead end-to-end campaign planning including concept, media planning, production, and rollout.- Drive BTL activations, in-store branding, and regional promotions with measurable KPIs.- Coordinate with media and creative agencies for campaign delivery and optimization.4. Agency & Cross-Functional Coordination- Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics).- Ensure timely approvals, clear briefing, and seamless campaign execution across platforms.- Track budgets and manage vendor payments in coordination with procurement/finance. (ref:updazz.com)

updazz .com