Job Description

Objective

To craft clear, direct, and SEO-optimized content that resonates with the target audience, supports lead generation, and upholds journalistic integrity. The role demands sharp writing, emotional intelligence, and trend-driven thinking, with a deep understanding of

press release standards, journalism ethics, audience psychology, and digital content ecosystems

.

Core Responsibilities & Deliverables1.

Content Strategy & Client Understanding

Develop a deep understanding of client products, services, and industry landscape. Conduct interviews and collaborate with client servicing/account teams for insights. Create and validate detailed buyer personas with client input.
2.

Copy Creation Across Channels

Write original, engaging, and audience-focused copy for: Websites, blogs, emailers, newsletters Social media posts, ad campaigns, product/service descriptions Ensure

SEO best practices

: keyword integration, meta tags, interlinking, readability. Adapt tone, voice, and messaging as per client industry and target audience.
3.

News & Press Content Development

Draft

professional press releases

that meet global media standards. Conduct interviews and transform insights into

news-style stories and features

. Write newsletter features, industry updates, and opinion articles with a journalistic approach. Ensure compliance with AP Style / industry-standard editorial guidelines.
4.

AI-Assisted & Emotionally Intelligent Writing

Use AI tools (e.g., ChatGPT) for research, ideation, and draft acceleration. Combine

storytelling with data insights

and trend analysis. Leverage

analytics, SEO reports, and audience behavior metrics

to guide content planning.
5.

Proofreading & Editorial Review

Edit and proofread all content for grammar, clarity, style, and brand consistency. Maintain

zero-error, high-quality deliverables

. Fact-check and ensure credibility of sources.
6.

Collaboration & Content Presentation

Work closely with marketing, design, SEO, and strategy teams for content integration. Present content drafts to internal stakeholders/clients for feedback. Incorporate revisions and optimize for impact.
7.

Growth & Upskilling

Stay updated with latest SEO, content, and digital media trends. Strengthen knowledge of

journalism standards, news writing, and media relations

. Build skills for

data-informed storytelling, UX writing, and editorial leadership

.
Key Measurement Metrics

Timely content delivery & turnaround time SEO performance: keyword rankings, organic traffic improvements Engagement metrics: CTR, time on page, shares, comments Press release pickup rate & media mentions Client satisfaction, reduced revision cycles
Required Skills & Competencies

Strong command of

journalistic writing, news editing, and press release drafting

Excellent SEO writing & digital content optimization skills Ability to write across multiple formats: short-form, long-form, editorial, marketing copy Strong research, interviewing, and fact-checking skills Knowledge of content distribution across news portals, blogs, and social media Familiarity with CMS platforms (WordPress, HubSpot, etc.) Proficiency with SEO tools (SEMRush, Ahrefs, Google Analytics, SurferSEO, etc.) Creative thinking, adaptability, and audience-first mindset
Job Type: Full-time

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

Paid time off
Ability to commute/relocate:

Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Which tools have you used for content writing and news editing What is your current salary and expected salary range in CTC P.A? We must fill this position urgently. Can you start immediately? Are you open to working across multiple content formats, including news writing, social media copy, advertisement copy, blog writing, and video script writing?
Experience:

content writing or news editing: 2 years (Required)
Work Location: In person