Job Description

: National Sales & Marketing Head
Location: Pan-India (Corporate Office Base)
Department: Sales & Marketing
Position Level: Senior Leadership / Head of Department
Role Purpose
The National Sales & Marketing Head will lead and manage pan-India sales and marketing operations. This role is responsible for driving revenue growth, developing national sales strategies, expanding market presence, managing key accounts, and building a performance-driven sales organization. The position plays a key role in shaping the company's strategic direction and ensuring the profitable growth of its chemical product portfolio.
Key Responsibilities
Strategy & Planning
Develop and implement comprehensive national sales and marketing strategies aligned with the company's goals.
Create annual, quarterly, and monthly sales plans including revenue targets, territory distribution, pricing, and product mix.
Formulate and update company policies related to sales & marketing (payment terms, credit policies, distribution norms, and incentives).
Build long-term growth plans for new markets, product lines, and industry segments.
Sales Leadership & Team Management
Lead and manage a pan-India sales & marketing team, including regional managers, sales executives, distributors, and agents.
Recruit, develop, and mentor the sales and marketing team; conduct performance reviews and provide coaching.
Ensure coordination between sales, marketing, production, supply chain, logistics, and finance.
Foster a high-performance, results-driven culture within the team.
Market Expansion & Business Development
Identify new markets, customer segments, distribution channels, and business opportunities across India.
Onboard new distributors/dealers and strengthen partnerships with existing ones.
Manage key accounts, negotiate contracts, and build long-term strategic customer relationships.
Expand presence in targeted industries and high-potential regions.
Product Management, Pricing & Positioning
Collaborate with production and technical teams to understand the product portfolio and align sales strategies accordingly.
Define and manage pricing strategies to ensure competitiveness and margin protection.
Lead new product launches, promotional activities, marketing campaigns, and portfolio optimization.
Monitor product performance, customer feedback, and competitor offerings.
Revenue Generation, Forecasting & P&L Contribution
Drive national revenue growth and ensure achievement of monthly, quarterly, and annual targets.
Contribute to profit & loss performance by improving margins, optimizing channels, and reducing costs.
Prepare accurate sales forecasts and demand plans; track KPIs and regional performance.
Analyse sales trends, market data, and competitor activities to refine business strategies.
Cross-functional Coordination & Compliance
Work closely with production, supply chain, logistics, quality, and finance to ensure smooth order execution.
Ensure adherence to regulatory requirements, safety standards, and industry compliance norms.
Support internal processes related to audits, certifications, and product quality systems.
Customer & Key Account Management
Build and maintain strong relationships with major clients, distributors, dealers, and industrial customers.
Personally handle negotiations and strategic deals with high-value clients.
Ensure customer satisfaction through timely supply, service support, and effective communication.
Drive retention, cross-selling, and long-term client engagement.
Leadership & Business Growth Mindset
Encourage innovation, continuous learning, and process improvement.
Identify inefficiencies in sales, distribution, and logistics; implement optimization strategies.
Promote digital tools such as CRM, dashboards, and data-driven decision-making.
Lead strategic initiatives to improve cost-effectiveness and accelerate growth.
Education & Qualifications
Bachelor's degree in Chemistry, Chemical Engineering, Industrial Chemistry (Preferred)
MBA in Sales & Marketing from a recognized institute (strong advantage)
12-20 years of experience in chemical B2B or specialty chemicals, with at least 5 years in a senior leadership role
Proven track record of national-level revenue generation and team management
Key Skills & Competencies
Strong leadership and people management
Deep understanding of the Indian chemical market
Excellent B2B sales and channel development skills
Strategic thinking and business acumen
Strong negotiation and relationship management abilities
Analytical mindset with strong data interpretation skills
Ability to work under pressure and manage multiple priorities
Why Join
Opportunity to lead national-level sales & marketing functions
Key leadership role with direct influence on company growth
Work with a 15+ year established chemical manufacturing organization
Fast-growing environment with long-term career potential.

Skills Required