Job Description

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) 1. Achievement of Budgeted Targets o Achieve the budgeted sales targets and brand wise sales targets and growth targets for the respective geographical region in line with the divisional objectives o Achieve sales target with profit as budgeted o Achieve product mix as budgeted and market share as applicable to the therapy o Prepare Sales Plans, Forecast Plans and achieve weekly and monthly sales targets o Effective Intervention in low performance territories, low YPM territories through focused efforts (joint field work) of self and respective line managers o Ensure Business Hygiene parameters: Reduction of Expiries / Breakages, Nil Sales Return & Nil Cheque Bounce, Liquidation of stocks more than 90 days at C&F locations o Adherence to policies and implementation of activities as per company SOPs o Ensure sales forecast and collection 2. . Team Building / Leadership & Direction o Address the competence and discipline requirements of field officers and managers through training, coaching & counseling o Field induction and training, coaching, and mentoring of reportees o Support HOD in acting as an integrating mechanism between Marketing and Sales Teams and thereby ensuring proper team work and productivity o Support the HOD and Orgn in achieving 100% deployment of field staff, improving retention of team members through effectively cascading inter departmental initiatives o Support the Orgn in developing people and readying them for meeting Internal Promotion requirements 3. Effective Implementation o Ensure achievement of Key Performance Indicators like Dr. Call Average, MCR coverage, KOL coverage, YPM Parameter etc of each field officer and each line manager o Implementation of company strategies o Study competition strategy and use it to tackle sales challenges o Ensure effective implementation of marketing strategies and / or programs by the field force in the region o Provide objective customer feedback on Marketing programs to HOD and PMT by gathering information from field and through self observation during field work 4. Customer Management / KOL Management o Cascade and implement the KOL strategy o Improve ROI from KOLs through ensuring periodical visits by self and team 5. Product Management / Development o Development of 2nd line brands into large contributors with economies of scale and high Market Share o Successful launch and establishment of new products by the field force o Be the ambassador for the company and set high levels of standards and professionalism

Skills Required