Job Description

Job description

Job Title:

National Sales Manager - FMCG (Online & Offline Sales)

Location:

Calicut, Kerala

Reporting To:

Director

Department:

Sales & Distribution

Experience:

10+ years in FMCG sales, with at least 3 years in a national leadership role

Employment Type:

Full-Time

Role Overview:

We are looking for a dynamic and experienced

National

Sales Manager

to lead our Pan India sales strategy and execution for our FMCG portfolio. The ideal candidate will bring in-depth knowledge of India's diverse consumer markets, established networks across retail and distribution channels, and a proven ability to lead large sales teams and deliver aggressive growth targets.

Key Responsibilities:

Sales Strategy & Execution

Develop and implement nationwide sales strategies for offline (General Trade, Modern Trade, Distributors) and online (eCommerce marketplaces, D2C) channels. Set and monitor monthly, quarterly, and annual sales targets. Drive revenue growth, improve market penetration, and ensure consistent brand visibility.

Channel Management

Build and strengthen relationships with key offline distributors, retailers, modern trade chains, and e-commerce platforms like Amazon, Flipkart, BigBasket, etc. Monitor and improve stock movement, ROI, and channel profitability.

Team Leadership

Lead, mentor, and grow a national sales team including zonal, regional, and area sales managers. Ensure effective training, performance tracking, and development across regions.

E-commerce Strategy

Work closely with digital marketing, D2C, and operations teams to grow online revenue. Drive sales through performance marketing, product listing optimization, promotions, and brand campaigns.

Sales Operations & Analytics

Analyze market trends, competition, and customer insights to make data-driven decisions. Manage sales budgets, forecasts, and performance reports. Ensure timely collections, credit management, and adherence to trade policies.

Key Skills & Competencies:

Proven track record in driving nationwide FMCG sales. Strong distributor and retailer network pan India. Deep understanding of FMCG retail dynamics, GT/MT operations, and e-commerce ecosystems. Excellent leadership, negotiation, and analytical skills. Ability to travel extensively across territories. Strong commercial acumen and team management experience.

Qualifications:

Bachelor's degree in Business / Marketing / Sales; MBA preferred. 10+ years of FMCG sales experience with multi-channel exposure.

Industry Preference:

Food & Beverages Personal Care / Health & Hygiene Home Care Products

Salary:

Not a constraint for the right candidate

Job Type: Full-time

Pay: From ?1,500,000.00 per year

Language:

English (Preferred)
Work Location: In person