Job Description

Job Title:

National Sales Manager (NSM) - Footwear(Retail & Distribution)

Location:

Ludhiana, Punjab

Industry:

Footwear / Retail / Apparel

Experience:

8 to 12 years

Qualification:

Graduate / MBA preferred

Reporting To:

Director

Key Responsibilities:

Sales Strategy & Execution

Design and implement national sales strategies to achieve revenue and growth targets. Plan and execute channel-wise and region-wise sales plans (retail, distribution, e-commerce, modern trade, etc.). Monitor sales performance metrics, market trends, and adjust plans accordingly.

Marketing Strategy & Brand Management

Collaborate with the marketing team to align sales initiatives with brand campaigns. Strengthen brand positioning and visibility in target markets through sales-led marketing activities. Participate in promotional planning, product launches, and seasonal campaigns.

Market Research & Business Intelligence

Conduct regular market analysis to identify opportunities, risks, and competitor strategies. Leverage customer insights, buying patterns, and regional demand data to influence product mix and pricing. Drive innovation in product placement and selling techniques based on consumer behavior.

Team Leadership & Budget Management

Lead, train, and motivate a national sales team including Regional Managers, Area Sales Managers, and frontline staff. Manage national sales budgets, monitor spend vs revenue targets, and ensure cost-efficiency.

Strategic Planning & Expansion

Drive long-term planning for market expansion, including entry into new territories. Forge and nurture relationships with key retail partners, distributors, and stakeholders. Provide strategic input to the product development team for customer-driven collections.

Qualifications & Skills:

Graduate in Business, Marketing, or related field; MBA preferred. 8-12 years of progressive sales experience in the

footwear

industry. Proven track record in national sales management, retail/distribution strategy, and team leadership. Strong analytical, negotiation, and decision-making skills. Excellent communication and interpersonal abilities. Proficiency in MS Office, CRM systems, and sales performance tools.

Other Requirements:

Willingness to travel extensively across India. Ability to work under pressure in a dynamic and competitive environment.
Job Type: Full-time

Pay: ?100,000.00 - ?125,000.00 per month

Schedule:

Day shift
Application Question(s):

Do you have experience in managing sales through retail, distribution, and e-commerce channels? Do you have experience with annual sales budgeting and performance tracking?
Work Location: In person