National Sales Manager (Projects & Institutional Sales)
Department:
Sales & Business Development
Location:
Head Office (with Pan India Travel)
Reporting To:
Managing Director
Experience:
15 to 20 Years
Industry Preference:
Building Materials / Fcade Systems / uPVC / PreHung Doors / Aluminium Systems / Turnkey Product + Installation Services
Role Overview
The National Sales Manager will be responsible for leading the Pan India Sales & Business Development function, driving revenue growth and ensuring profitable business expansion across institutional and project clients such as group housing developers, government organizations, PSUs, airports, metros, and railway infrastructure projects.The incumbent will manage a national team of Regional Sales Managers (RSMs) and Area Sales Managers (ASMs), focusing on achieving sales targets, strengthening key builder relationships, and ensuring seamless coordination between sales, installation, and operations teams.Key Responsibilities
Sales Leadership & Strategy
Define and execute the national sales strategy aligned with company business goals and market potential.
Set monthly, quarterly, and annual sales targets for the national and regional teams.
Drive accurate forecasting and planning to ensure smooth production and plant operations.
Develop a robust project funnel for builders, institutional, and government sectors.
Business Development & Key Accounts
Build and maintain strong relationships with top group housing builders, architects, consultants, and PMCs across India.
Drive business development with government clients, including railways, airports, PSUs, and smart city projects.
Identify and close large-volume turnkey projects involving both product supply and installation services.
Independently negotiate high-value contracts and commercial terms with clients.
Team Leadership & Capability Building
Recruit, train, and mentor high-performing ASMs and RSMs across key zones.
Conduct regular performance reviews, KPI tracking, and sales coaching sessions.
Foster a culture of accountability, ownership, and high performance across the sales organization.
Conduct sales training, product workshops, and soft skills sessions to enhance team competency.
Channel & Dealer Network Development
Strengthen and expand the dealer and project partner network across India for wider market penetration.
Support dealers with sales tools, training, and project conversion assistance.
Manage and grow relationships with existing channel partners while identifying new business opportunities.
Market Intelligence & Brand Development
Analyze market trends, competitor activities, pricing strategies, and identify business risks and opportunities.
Work with marketing teams to open display centers / experience zones in key cities to strengthen brand presence.
Collaborate with crossfunctional teams (Marketing, Design, Projects, Operations, Finance) for flawless execution.
Key Result Areas (KRAs)
Revenue Achievement % Achievement of National Sales Target (Monthly / Quarterly / Annual)
Team Productivity - % Target Achievement by RSMs / ASMs, Pipeline Quality
Forecast Accuracy - Deviation between Sales Forecast & Actual Dispatch
Key Account Development - Number of New Builder Accounts Added & Revenue Contribution
Dealer Expansion - Number of Active Dealers / Project Partners Added Per Quarter
Training & Capability Building - Number of Sales Trainings Conducted / Team Performance Uplift
Customer Satisfaction - Repeat Business Ratio, Complaint Resolution Time
Desired Skills & Competencies
Proven experience in B2B Project Sales involving product + installation services (uPVC, Aluminium Systems, Doors, Facades, Building Materials, etc.).
Excellent relationship network with top national and regional builders.
Strong commercial acumen and negotiation skills.
Ability to analyze sales data, forecast accurately, and plan production flow.
Experience in big government projects like Airports, Railways & PSUs would fetch added points.
Strong leadership, people management, and crossfunctional coordination abilities.
Excellent communication and presentation skills.
Proficient in CRM tools, MS Excel, and reporting systems.
Education
Graduate in Engineering / Architecture / Business Administration
MBA in Sales & Marketing (preferred)