Job Description

JOB DESCRIPTION


Job Title: National Sales Head No. of people required: 1

Department/Group: Modular Projects / Head of


Projects - Modular Division No. of years of experience: Minimum 15+ years

Reporting to : SBU Head - Modular Division Industry experience : 15+ years

Location: Mumbai (HQ) Monthly In hand Salary


Range:


25 Lakhs Fixed + Incentives (Up to 2x

Fixed based on performance)


Travel Required: Yes, Pan India Incentives applicable: Yes

Working Days: Monday to Saturday Work Timings : 10:15am to 6:45pm

Role Purpose:

? To build and lead the Modular Projects Vertical for Durian across India. This includes driving business through:

? Architects & Interior Designers

? Builders & Developers

? PMC Firms

? Corporate & Commercial Projects

? High-end residential and AID clients

This is a P&L-linked national leadership role responsible for revenue delivery, profitability, account penetration, and team

expansion across multiple cities.

Key Responsibilities:

A. National Sales Leadership

? Own the annual and monthly revenue targets (?50-100 Cr vertical).

? Drive modular project sales across: Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Pune, and other emerging

markets.

? Build and manage the national sales funnel: enquiry pitch BOQ costing negotiation PO.

? Ensure strong conversion rates and disciplined follow-up across all regions.

B. Market Development & Account Penetration

? Build relationships with top architects, interior designers, and developer groups.

? Conduct product presentations, CPDs, mock-ups, design workshops, and showroom walk-throughs.

? Get Durian products specified in BOQs and tender documents.

? Identify and break into large builder accounts for multi-site business.

C. Business & P&L Responsibility

? Full ownership of P&L for the Modular Projects vertical.

? Drive Gross Margin and Net GP targets.

? Maintain discount discipline and commercially sound closures.

? Work with engineering and costing teams to ensure feasibility, accuracy, and competitive pricing.

D. Team Building & Expansion (PAN-India)

? Scale the Projects team across major metros.

? Hire experienced modular/interior industry sales managers with strong existing relationships.

? Build a culture of accountability, high-performance, and technical competence.

? Enable continuous training on product, BOQs, pitching skills, and site understanding.

E. Technical & Execution Alignment

? Coordinate with design & engineering teams for:

? Drawing accuracy

? BOQ correctness

? Costing & feasibility

? TAT on revisions and 3D output

Coordinate with factory & SCM for dispatch planning, installation readiness, and site timelines.

F. Marketing & Business Enablement


Partner with marketing to drive:

? Architect meets

? Design community events

? Sample kits and pitch decks

? Portfolio creation

? Strengthen brand presence across the AID ecosystem.

Desired Candidate Profile:

? 15+ years preferred (minimum 10+), with strong exposure to modular kitchens, wardrobes, or interior project

sales.

? Proven experience managing ?30Cr+ annual business individually or via teams.

? Must have a strong network of architects, interior designers, builders, PMC firms.

? Strong technical understanding of modular systems, finishes, hardware, BOQs, and site execution.

? Has led teams across multiple regions or managed large territories.

Qualification & Experience:

? Graduate or Postgraduate;

Preferred: background in Interiors / Architecture / Design management