The National Sales Head will be responsible for leading the sales strategy and execution for the Generic Pharmaceutical division across India. This role demands a deep understanding of the pharma market, regulatory environment, distribution network, and doctor/chemist engagement models. The candidate will ensure achievement of sales targets, expansion of product reach, strong channel management, and sustainable growth through a well-trained and motivated sales force.
Key Responsibilities-
Sales Strategy & Planning
Develop and implement national sales strategies for generic formulations.
Set short-term and long-term sales targets in line with company objectives.
Monitor industry trends, competitor activities, pricing, and government policies affecting the pharma sector.
Team Leadership & Field Force Management
Lead, guide, and monitor Zonal/Regional/Area Sales Managers and Medical Representatives (MRs).
Recruit, train, and retain a high-performing field force.
Implement incentive schemes and motivational programs to drive performance.
Market & Business Development
Expand distribution network across retail, stockists, hospitals, and government institutions.
Drive penetration in semi-urban and rural markets.
Build relationships with doctors, chemists, hospitals, and trade partners.
Revenue & Performance Management
Ensure consistent achievement of monthly, quarterly, and annual sales targets.
Manage sales budgets, pricing strategies, and margin optimization.
Conduct regular performance reviews, market audits, and field visits.
Key Accounts & Institutional Business
Strengthen institutional sales through tenders, government supply, and hospital procurement.
Build partnerships with large healthcare providers, distributors, and buying groups.
Support business development for exports (if applicable).
Compliance & Governance
Ensure adherence to Drug & Cosmetic Act, NPPA pricing regulations, and company SOPs.
Maintain ethical promotion practices as per industry codes.
Regularly update management on compliance, sales analytics, and future projections.
Key Skills & Competencies
Strong leadership in handling large field forces across multiple zones.
In-depth knowledge of Indian generic pharma market dynamics.
Proven expertise in channel management, tender business, and institutional sales.
Excellent relationship management with doctors, hospitals, distributors, and chemists.
Data-driven mindset with ability to analyze IMS data, sales reports, and market intelligence.
Qualifications & Experience-
Bachelor's degree in Pharmacy / Science; MBA in Sales & Marketing preferred.
15+ years of experience in pharmaceutical sales, with minimum 5 years in a senior national leadership role.
Proven success in managing large-scale generic pharma operations across India.
Strong network with distributors, hospitals, and regulatory bodies.
Reporting To- Managing Director / CEO
Location-Corporate Head Office, New Delhi (with extensive travel across India).
Job Types: Full-time, Permanent
Pay: ₹120,000.00 - ₹200,000.00 per month
Work Location: In person
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