Job Description

About Us

Smart Grain Foods Pvt. Ltd. is a Kolkata-based food company committed to bringing healthy and gluten-free alternatives to Indian consumers. Our products are already recognized for their quality and authenticity, and we are proud partners with Leading 5 Star Hotels under an Annual Rate Contract to supply gluten-free pastas.

As we expand our footprint across India, we are looking for a dynamic and experienced Sales & Distribution Leader to build a robust pan-India distributor network, scale offline and online presence, and drive sustainable sales growth for our gluten-free product range.

Key Responsibilities

Develop and manage a pan-India distributor and dealer network across key regions -- North, South, East, and West.

Identify and appoint super-stockists, distributors, and modern trade partners for effective market penetration.

Expand presence in general trade, modern trade, health food chains, and institutional channels.

Build and grow partnerships with online platforms (Amazon, Blinkit, BigBasket, Zepto, etc.) and manage product listings, visibility, and promotions.

Design and implement sales targets, incentive schemes, and promotional campaigns to achieve growth objectives.

Recruit, train, and manage a field sales team or regional representatives as the network grows.

Coordinate with marketing and supply chain teams for smooth product availability, visibility, and demand planning.

Analyze market trends, competitor activities, and consumer insights to refine sales strategies.

Represent the brand at industry events, expos, and trade fairs to expand partnerships and visibility.

Candidate Profile

Experience: Minimum 3 years in FMCG / Health Food / Organic / Nutrition / Specialty Foods sector.

Proven track record of building distributor and retail networks pan-India.

Exposure to both offline (general/modern trade) and online sales channels (D2C, marketplaces).

Strong negotiation, communication, and relationship-building skills.

Entrepreneurial mindset with the ability to work independently and scale operations.

Fluency in English and Hindi; knowledge of regional languages is an added advantage.

Candidates currently working with or having worked at emerging food brands (e.g., Slurrp Farm, Wingreens, Tata Soulfull, Saffola FITTIFY, Yoga Bar, or similar) will be preferred.

Compensation

CTC: ₹4-8 lakhs per annum (negotiable based on experience).
Performance-based incentives: Linked to distributor appointments, sales growth, and brand expansion milestones.

Why Join Us

Opportunity to lead national expansion for a fast-growing gluten-free brand.

Direct involvement in strategic decision-making with the leadership team.

Entrepreneurial environment with freedom to innovate and implement new ideas.

Work in a purpose-driven company promoting healthy and sustainable food choices

Job Type: Full-time

Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits:

Provident Fund
Work Location: Remote