Job Description

National Marketing Head - Vision Care India
Band Level: 30
Reporting to: Business Unit Leader- Vision Care India
PURPOSE
The National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and execution excellence to enhance Johnson & Johnsons presence, competitiveness and category leadership in Vision Care.
KEY RESPONSIBILITIES

• Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership.
• Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India.
• Leverage deep market insights to formulate innovative go-to-market strategies and business models.
• Demonstrate a consumer first mindset and own demand generation for the brand
• Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging.
• Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives.
• Ensure all marketing activities are in compliance with regulatory and ethical standards.
• Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives.
• Manage marketing budget to invest for sustainable growth while ensuring sound financial and operational stewardship

WORKING RELATIONSHIPS

• Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams
• External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals

KEY ACCOUNTABILITIES

• Strategic Leadership:

o Lead the development and execution of Vision Care marketing strategies in India.
o Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory.
o Shape and implement strategies to grow category leadership and market share.
o Champion consumer understanding and develop consumer insight-based marketing plans to best serve potential and existing contact lens wearer
o Demonstrate consumer/ customer centric and digital first mindset
o Drive innovation in go-to-market strategies and business models.

• Financial Performance

o Drive competitiveness for the India Vision Care business unit.
o Ensure appropriate resource allocation and budget utilization of marketing resources.
o Ensure sustainable growth and strengthen business fundamentals.
o Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals.

• Compliance and Ethical Business Practices:

o Advocate for and instill a strong culture of compliance throughout the organization.
o Ensure marketing activities are healthcare compliant and based on the Credo.
o Adhere to company guideline to ensure financial and operational stewardship in budget management and procurement

• Team Leadership and Talent Development:

o Build, lead, and develop high-performing cross-functional teams.
o Guide marketing team and influence cross-functional team in driving execution excellence of business plans
o Provide coaching to grow organizational capability, bench strength, and leadership pipeline.
o Utilize market insights, customer objectives, and consumer trends to optimize business opportunities.
o Ensure right resourcing and investments to support building in-market capabilities.

• Customer and Stakeholder Relationship Management:

o Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities.
o Engage with major customers and support market teams in implementing aligned business goals.
o Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers.
Qualifications
REQUIREMENTS

• Bachelors degree or above.
• Minimum of 8 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy.
• Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors.
• Exceptional skills in strategic thinking, marketing innovation, and communication.
• Strong leadership and stakeholder management abilities.
• A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption
• A consumer centric, digital -first mindset
• Results and Performance Driven
• Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge.