Job Description

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National Manager-Digital Sales

Corporate 1100-Corporate Office, Bangalore, Karnataka, India








Function
CORPORATE BUSINESS
Job posted on
Jan 09, 2026
Employee Type
Permanent
Experience range (Years)
0 - 0

POSITION DESCRIPTION






JOB TITLE

National Manager -Digital Sales

GRADE

SVP





DEPARTMENT

BRANCH BANKING

LOCATION

HO





SUB-DEPARTMENT

Corporate Business

TYPE OF POSITION

Full Time





REPORTS TO

Head Retail Liabilities and TASC

REPORTING INTO

Digital Metrics and Optimization Lead
Manager - Digital product





ROLE PURPOSE & OBJECTIVE

To generate the business through digital & alternative channels like Internet Banking & Mobile Banking etc. To establish channels to tap into new innovations and possible future inorganic growth of the bank through alliances & partnerships with Fin-techs, Startups, Accelerators etc. and create a culture of innovation in the organization.



This role covers the entire gamut of digital innovation and new initiatives within the bank i.e. Increase the business through
Ideate, prioritize and implement ROI focused innovative concepts and strategic projects with key focus on customer acquisition, cost savings, revenue generation, improved customer experience, building operational efficiencies, internal processes (intra as well as inter-departmental), employee engagement & collaboration etc.
To establish channels to tap into new innovations and possible future inorganic growth of the bank through alliances & partnerships with Fin-techs, Startups, Accelerators etc. and create a culture of innovation in the organization


SIZE OF THE ROLE




FINANCIAL SIZE

NON-FINANCIAL SIZE



NA NA


KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Oversees that the bank offers sustainable Digital Business offerings with relevant Business team, support function team and other stakeholders across Bank. Leads implementation employee focused digital solutions to improve employee engagement and productivity in collaboration. Leads the implementation of innovative solutions to improve internal process management within the bank Evaluate Fintech's and startups for implementable and ROI focused solutions
Create Innovation focused properties / platforms with the help of Fintech's identified through Innovation summits, API Summit, Hackathons and Partnerships with Accelerators, Institutes etc.

Customer

Oversees customer research in collaboration with the marketing team to understand and address their current and future needs. Oversees & Evaluate third parties for collaborations on API based banking. Build partnerships with digital solution providers for improving targeted business (CASA, Asset and Card base, NTB customer Acquisition) and employee focused (ESAT, Engagement scores, Productivity, Attrition rates ) metrics. Collaborate with different teams like BTG/IT, Audit, ISG, Compliance, Legal, Business and lead a cross functional project team to ensure ideal solutioning and approvals for product launch and execution.

Internal Process

Oversees areas of innovation for better employee experience, improvement in internal processes (both inter and intra departmental) through analytics in collaboration with the respective business / support function verticals. Oversees go-live for digital innovation projects, support management and lead the project team from concept initiation to Go LIVE Monitors post launch training is conducted for relevant stakeholders & oversee customer support. Oversees post launch analytics and oversee product refinements and enhancements. Monitors in all cost negotiations for business justification, closure of contracting with the collaboration partners

Learning & Innovation

Research emerging technologies (Directly or through institutions), innovations and latest product/process improvement launches in BFSI sector and in the general technology space and generate actionable ideas / concepts related to these upcoming technologies Leverage the findings to implement digital solutions for existing challenges being faced by internal customers (employees) and external customers. Benchmark Ujjivan's Digital product offerings against the competition and strive to position Ujjivan SFB in the top 5 in the industry in the digital space.




MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS






Educational
Qualifications

MBA, equivalent qualification





Experience(Years and Core Experience Type)

18 + years of experience in Digital Channels & Liabilities.





Certifications





Functional Skills

Business Acumen, Strong knowledge on liabilities business & digital channels





Behavioral Skills

Innovative, willing to learn & adopt to new ideas. Good communication & Networking skills





Competencies