Job Description

Job Role- National Head

Position Type:

Full-time

Department:

Marketing & Sales

Reporting :

CEO

Experience:

Minimum 4 years

Role Purpose

The National Head will lead all state-level marketing and sales activities, ensuring that State

Coordinators achieve their assigned targets. This includes taking full ownership of strategy, execution, and support across B2C (students & parents), B2B (schools & colleges), Business-to-Organizations, and Business-to-NGOs. The National Head is accountable for

delivering state targets through proactive leadership, on-field involvement, and strategic partnerships.

Key Responsibilities

1. Team Target Accountability

Full responsibility for ensuring State Coordinators achieve their individual and collective targets. Break down state targets into district-wise and role-wise goals. Provide ongoing guidance, motivation, and field support to the team. Monitor progress daily and intervene with corrective actions when needed.

2. Own Target Alignment with CEO

Collaborate with the CEO to set state-wise targets based on potential, previous
performance, and market trends.

Translate the national targets into actionable state-level targets for each team
member.

Report regularly to the CEO on target progress and challenges.

3. Multi-Channel Business Development

Drive business across multiple channels: B2C-Direct engagement with students and parents. B2B-Partnerships with schools, colleges, and training centers. B2O-Collaborations with organizations for joint programs. B2NGO-Tie-ups with NGOs for educational initiatives. Ensure every possible business avenue is explored to achieve targets.

4. School Outreach & Conversion

Plan and execute large-scale school outreach programs. Personally lead key presentations and partnership discussions with principals and
decision-makers.

Ensure the team consistently delivers high conversion rates from outreach.

5. Marketing & Branding

Execute integrated marketing campaigns in alignment with HQ strategy. Ensure brand consistency across events, school visits, and public promotions. Collect and act on market feedback to fine-tune campaigns.

6. Reporting & Coordination

Maintain detailed reports on leads, conversions, outreach activities, and incentive
performance.

Submit weekly and monthly national performance reports to the CEO. Coordinate with academic, operations, and marketing departments for smooth
execution.

Performance Metrics (KPIs)

State Target Achievement- %of state meeting/exceeding goals. Lead Generation-Volume and quality of leads from all channels. Conversion Rate-% of leads converted to progress. Revenue Achievement-Achievement of overall state- wise sales targets. Channel Coverage-Number of B2C,B2B,B2O,and B2NGO initiatives executed.

Skills & Competencies

Strong leadership & accountability mindset. Expertise in multi-channel business development. Excellent communication, negotiation, and presentation skills. Highly proactive with ability to work under pressure. Willingness to travel extensively.

Incentive Structure

Individual Incentives- Based on personal contribution to conversions. Team Incentives-Based on collective performance of State Coordinators. Milestone Bonuses-For exceeding targets or securing large-scale partnerships.

Career Ladder

National Head ? Director of Marketing & sales
Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Work Location: In person