Job Description

About Us:

We are India\'s leading political consulting organization dedicated to providing high quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi, and are proud to have previously contributed in a similar capacity in 2014, 2019 and various subsequent state elections.

Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results not as an end in itself but to add to the Prime Minister\'s vision for a developed India.

Our work leverages on-ground activities, data analytics, research and new age media as a force multiplier for the Prime Minister\'s messages and actions. We comprise a diverse group of dedicated individuals including former management consultants, lawyers, engineers, political theorists, public policy professionals and other varied sectors from premier institutes and corporates with the unified objective of meaningfully contributing to the polity of the nation.

About the Role :

- The role requires observing, passionate, and self-driven professionals with a good understanding of India and Indian politics at large. The candidate should possess excellent communication and language skills, teamwork, thought leadership and should be able to deliver effectively in a fast paced, highly dynamic work environment.

- You\'ll be responsible for coming up with messaging (which will be disseminated through both traditional and digital forms of media) which strikes a chord with Indian audiences. An audience that is rooted yet urban. The audience that hails from a far away village and also from the ever hustling metro. The scope is diverse. The work is challenging yet entertaining.

Responsibilities :

- Develop strategic and interesting storytelling messaging on narratives related to political domain and election campaigns

- Strategize and execute a digital advertising plan, in line with the strategy in coordination with the Digital advertising team

- Develop compelling content ideas and modules to achieve strategic and tactical narrative objectives

- Understand and internalize the client\'s objectives, target audience, and key messaging as outlined in the client brief to ensure that all social media content and strategies align with the client\'s vision and goals.

- Work closely with cross-functional teams, including designers, editors, and Content writers, to ensure seamless execution of content and campaigns.

- Closely engage with content creators on both narrative and content review across different platforms - Instagram, Facebook, YouTube, Sharechat, Moj, Telegram and Koo

- Support the development of branding/advertising material across multiple platforms in line with brand

- Assistance in planning, execution and tracking of new trends in the similar space

- Holding the pen on ideation to execution of individual as well as series level content IPs

- Constantly aiming to develop innovative concepts of messaging

- Writing and reviewing copy/scripts for traditional as well as new media content IPs

- Constantly bring Creativity and aim to simplify complex communication for a mass audience

- Good understanding of Indian politics, history and current affairs

- Digital media native who understands how to effectively communicate on traditional as well as new age media platforms

- Interest and knowledge of video production/creation

- Good command over copywriting and script development

- Handle over basics of graphic design

- Strong communication skills to convey ideas, concepts, and content plans effectively to team members and stakeholders.

- Strong aesthetic sensibilities and range along with the ability to apply the same as per the needs of the brief

- A demonstrated ability to synthesize complex concepts, formulate a clear point of view, and write concise and compelling narratives.

- Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once

- Must be comfortable in fast-paced, deadline-driven environment and able to manage priorities well

- Willingness to roll up one\'s sleeves and get work done, even when it is outside the scope of the job.

- Openness to receiving and incorporating feedback from team members and stakeholders to improve content quality.

- An agile, flexible individual with a can-do approach to managing ambiguity and a highly iterative creative process

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