Job Description

About NAAR:NAAR is a next-generation social e-commerce platform - think Instagram + Amazon in one - built to transform how sellers and buyers connect. We combine short videos, live commerce, and AI-driven personalisation to create a shopping experience that's social, immersive, and seamless.We're currently trialing in India with a 2026 launch planned for Dubai, Saudi Arabia, and other high-growth markets, backed by UAE-based investors, global partners, and strong funding to accelerate our multi-country rollout.Our mission is global: to empower sellers everywhere with a platform that drives commerce through content while creating a community-first marketplace.Role Overview:We are seeking a Senior Content Creator to lead the storytelling engine of NAAR. You will shape the brand's content vision, create high-quality, trend-driven campaigns, and mentor a team of creators to build impactful, commerce-driven narratives.This is not just about making content - it's about designing how NAAR becomes the go-to platform where content fuels community, trust, and global commerce.Key Responsibilities:- Content Leadership: Drive the overall content strategy for NAAR, from short-form videos to live commerce formats, ensuring brand consistency and global appeal.- Hands-on Creation: Produce high-quality, viral-ready content (short videos, live demos, reels, tutorials, and interactive campaigns).- Mentorship: Lead and guide junior creators, editors, and designers - building a scalable content team.- Creator Enablement: Collaborate with sellers and influencers, helping them craft engaging and shoppable storytelling for their products.- Trend Spotting & Innovation: Stay ahead of creator economy, AI-driven content tools, and global social commerce trends to keep NAAR at the cutting edge.- Cross-functional Collaboration: Work closely with Marketing, Customer Ops, and Product to integrate content into campaigns, user journeys, and commerce experiences.- Analytics & Optimisation: Measure performance across channels, iterate based on data, and scale what works across markets (India, UAE, KSA, and beyond).- Global Mindset: Create content playbooks that work across cultures, languages, and markets - from India to the Middle East and beyond.Key Requirements:- 6+ years of proven experience in content creation, social media storytelling, or brand marketing (preferably in e-commerce, lifestyle, or creator-led businesses).- Strong portfolio demonstrating short-form video expertise (Instagram, TikTok, YouTube Shorts, or live commerce).- Skilled in video production & editing tools (Adobe Suite, CapCut, Final Cut, etc.) and comfortable experimenting with AI-driven creative tools.- Experience in building/leading content teams and managing creator collaborations.- Strong understanding of social commerce and how content drives discovery, engagement, and conversions.- Creative thinker with a data-first mindset - able to balance virality with business impact.- Excellent communication, leadership, and cross-cultural collaboration skills.Why Join NAAR?- Be part of a funded, high-growth social commerce platform backed by UAE investors and global partners.- Lead the content vision for one of the first platforms merging social + shopping at scale.- Collaborate with top creators, sellers, and global communities - influencing how commerce through content evolves.- Opportunity to grow into a Head of Content / Creative Director role as NAAR scales across multiple countries.- Work at the exciting crossroads of creativity, commerce, and technology - shaping the shopping experience for the next billion users. (ref:updazz.com)

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