Job Description

- Job Title: Performance Marketing Associate - Role Type: WFO (Full-Time) - Location: Mylo office, Sector-44, Gurgaon - Experience Required: 1-2 years - Team: Marketing & Community About the role: - As a Performance Marketing Associate at Mylo, you will be a key part of our marketing team, which includes performance, influencer, and brand marketing specialists. You will take ownership of driving growth for a portfolio of 2-3 products through performance marketing strategies focused on demand generation and customer acquisition.- In this role, you will collaborate closely with a highly skilled team, including creative designers, brand managers, and data analysts who will support your efforts to develop impactful ad creatives and product messaging. This cross-functional collaboration ensures that you have the resources necessary to optimize campaigns and deliver measurable results. This role will allow you to: - Own the marketing funnel: From generating awareness to driving conversions and retention for the products under your portfolio. - Create compelling ads: Leverage A/B testing and a variety of growth-hacking techniques to discover what works best for different audiences and platforms. - Leveraging data-driven insights: Monitoring and optimizing performance across multiple channels to maximize ROI. - Collaborating across departments: Working with creative, product, and design teams to craft visually compelling and strategically sound marketing materials. - Testing and innovating: Implementing A/B testing and utilizing innovative growth strategies to refine campaigns and improve outcomes.Requirements: - 1-2 years of experience in performance marketing or digital marketing, with a proven track record of managing paid campaigns - Proficiency in Google Ads, Facebook Ads Manager, and other relevant platforms - Strong analytical skills with experience using tools such as Google Analytics, Excel, or other marketing data tools - Excellent communication skills and ability to work in a fast-paced environment - A passion for staying on top of the latest trends in digital marketing Nice-to-Have: - Familiarity with CRM systems and marketing automation tools - Experience with creating reels - Experience working in the e-commerce, parenting, or health & wellness industriesWhy Join Mylo? - Be part of a fast-growing company with a strong mission to help families - Work with a talented and passionate team - Opportunity for growth and career advancement - A culture of innovation & experiment - Uncapped leave policy (ref:updazz.com)

Skills Required