Job Description

Job Responsibility:- Create and write web content articles, blog, newsletters, research paper, e-books, white papers, case studies and website pages on the finance and forex niche for B2B and B2C financial services.- Highly creative and imaginative with an effective writing style that is fresh, consistent, and customer friendly.- Have a flair for writing with an understanding of what works on the internet and social media.- Having a good knowledge about digital marketing tactics, including SEO, email marketing, paid marketing, affiliate marketing and web analytics- Writes digital content that meets project goals and end-user needs for complex efforts.- Ensures online content complies with corporate brands standards, web style guide, and plagiarism standards. - Review stats on an ongoing basis to understand how the content is working and improvise accordingly- Performing research and covering the latest happenings and updates in the emerging trends of content marketing in the financial system.- Write, edit, publish and share engaging content over various channels especially SEO, and SMO on daily basis.- Design and implement content marketing strategy to align with business goals.- Conduct research on subject to develop content, ideas, blog and others.- Use SEO algorithms and content marketing techniques to maximize reach of the content.- Perform research on current benchmark trends and audience preferences.- Suggest and implement new ideas to develop brand awareness, like promotions and competitions- Follow industry-related news and generate content marketing ideas around trending topics.- Track and analyse content performance and suggest improvements.- Stay up-to-date with current technologies and trends in editor tools, social media and applications- Explore more areas in the web to exploit and reach the desired content marketing goals.Required Skills :- Excellent overall writing skills in a number of different styles/tones. - Fluent English-speaking ability- Impeccable spelling and grammar.- Excellent writing, editing and proofreading skills- Solid knowledge of SEO, keyword research and analytics- Familiarity with keyword placement and other SEO best practices- An understanding of articles formatting.- High level of creativity as well as ability to use data-driven insights to write better material- Deep interest in writing with a strong commitment to timelines, accuracy and professionalism- Great Market research, organizational, and learning skills. Experience and Education Required :- Any Bachelor's degree- 3+ years of experience with a serious interest in content writing.- Basic understanding of HTML, CSS language, web publishing.- High comprehension of software like Microsoft Word and Google Docs. (ref:updazz.com)