Job Description

Kolkata, West Bengal, India








Department
Influencer Management_Influencer Management
Job posted on
Dec 09, 2025
Employment type
STAFF

Accountabilities

Responsibilities

Authorities

Business development of IHB sites through key influencers

Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.)

Liaise with Influencer management head to drive improvements in Influencer management program

Ensure BD team's adherence to beat plan and execution of BTL marketing plan for influencer engagements

Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner

Improve effectiveness & returns from field marketing by driving lead conversions & premiumization

Provide timely and ongoing feedback to HO and sales teams about market developments

Reviews performance of zonal BD, sales, and marketing teams, ensures close coordination

Own the Influencer management plan developed by the organization and ensure 100% timely implementation Establish and maintain strong professional relationships with key influencers - ensure consistent billings on app

Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team


Approval of beat plan to align with target metrics

* Uniform allocation of monetary/ non-monetary gifts among territories