Job Description

Job Title: SEO & Product ExecutiveDepartment: Digital Marketing / ProductLocation: Jaipur (Head Office)Reports To: Digital Marketing ManagerRole Overview:- The SEO & Product Executive will be responsible for optimizing the visibility and performance of Moustache Escapes' website across all three brands (Hostel, Select, and Luxuria). The role combines data-driven SEO strategy, content coordination, and product page management to drive traffic, improve conversion, and enhance user experience.- You will work closely with the Marketing, Content, Design, and Tech teams to ensure each property listing and experience is optimized, well-researched, and conversion-focused.Key Responsibilities1. Search Engine Optimization (SEO)- Conduct detailed keyword research, competitor analysis, and SEO audits.- Optimize on-page elements - title tags, meta descriptions, headings, image alt tags, and URLs.- Manage and improve internal linking, crawlability, and site structure.- Coordinate with the content team for SEO-driven blog topics and ensure proper keyword inclusion.- Track rankings and traffic through tools like Google Search Console, SEMrush, Ahrefs, and GA4.- Create monthly performance reports and share insights with leadership.- Execute off-page SEO strategies - backlinks, guest posts, and directory submissions.- Monitor Core Web Vitals and page speed in coordination with the product and tech teams.2. Product Page Management- Ensure each property, experience, or offering on the website is accurately represented and visually appealing.- Coordinate with design and content teams to keep property pages updated with latest images, amenities, pricing, and FAQs.- Optimize product descriptions for search intent and conversion (SEO + UX balance).- Identify and fix broken links, outdated content, or missing data across property pages.- Conduct A/B testing on product layouts, call-to-actions, and visual hierarchy to improve user journey.3. Analytics & Reporting- Regularly track organic performance and page engagement metrics.- Maintain a monthly SEO + Product performance dashboard in Looker Studio or Sheets.- Derive insights from analytics to improve traffic quality, bounce rate, and conversions.- Prepare competitor benchmarking reports on keywords, domain authority, and backlinks.4. Collaboration & Cross-functional Work- Coordinate with:- Tech Team: For resolving SEO issues and implementing schema markup.- Content Team: For keyword-integrated blog content and web copy.- Design Team: For image optimization and UI/UX improvement.- Marketing Team: For aligning organic strategy with paid campaigns and remarketing efforts.Key Skills & Tools- Technical Skills:SEO (on-page, off-page, technical), Keyword Research, Schema Markup, GA4, GSC SEMrush/Ahrefs, Excel/Sheets, Looker Studio- Soft Skills:Attention to detail, analytical thinking, content understanding, coordination, and communication- Preferred:Experience in hospitality, travel, or e-commerce brandsQualifications- Bachelor's degree in Marketing, Communications, or related field- 1-3 years of experience in SEO or Product Management (preferably in hospitality, travel, or e-commerce)- Understanding of CRO, A/B testing, and UX principles is a plusKPI / Performance Metrics- Growth in organic sessions & clicks- Improvement in keyword ranking & CTR- Bounce rate, dwell time, and page speed improvements- Increase in organic conversions (bookings or inquiries)- Timely property updates and product accuracy on website (ref:updazz.com)

Skills Required