Job Description

Role Overview

The Motion Graphic Designer & Video Editor is a

central creative force

responsible for crafting high-impact video content that showcases our SaaS products. This role blends

storytelling, motion design, video editing, and trend adaptation

to deliver marketing and product videos that educate, engage, and convert.
From

UI walkthroughs and onboarding tutorials

to

explainer videos and viral social media snippets

, this individual ensures our video assets are

visually striking, brand-aligned, and platform-ready

, driving user adoption, retention, and overall product awareness.

Key Responsibilities

1. Creative Conceptualization

Collaborate with

marketing, product, and UI/UX teams

to understand SaaS features and target audience pain points.
Develop

scripts, storyboards, and visual concepts

that simplify complex product flows into

engaging narratives

.
Apply a

problem-solution storytelling framework

for explainer videos, customer success stories, and product launches.

2. Technical Production & Animation

Design

high-fidelity UI animations

in

Adobe After Effects

, bringing dashboards, micro-interactions, and workflows to life.
Create

dynamic motion graphics

, kinetic typography, and animated infographics to visualize technical concepts.
Capture

high-quality screen recordings

for product demos using tools like Camtasia, ScreenFlow, or OBS Studio.

3. Advanced Editing & Post-Production

Edit videos in

Adobe Premiere Pro, DaVinci Resolve, or CapCut

, ensuring

cinematic pacing, smooth transitions, and professional audio mixing

.
Perform

color grading, compositing, VFX integration

, and format optimization for different platforms.
Incorporate

voiceovers, background scores, captions, and SEO-friendly transcripts

for maximum impact.
Adapt long-form videos into

short-form snippets (Reels, Shorts, LinkedIn clips)

for social media engagement.
Manage

versioning, localization

, and

platform-specific adaptations

without compromising quality.

4. Trend Replication & Innovation

Track and replicate trending video styles

across B2B SaaS and social media platforms while keeping content brand-compliant.
Experiment with

modern formats

like AI-generated scenes, AR filters, animated typography, and creative transitions.
Use tools like

Runway ML, VEED.io, Descript, Topaz AI

for AI-powered editing, visual effects, and creative automation.
Generate

micro-content

for high-frequency marketing campaigns, event promos, and internal updates.

5. Brand Quality & Collaboration

Develop

internal video style guides

covering typography, motion language, and animation templates for consistency.
Collaborate with

design and marketing teams

for cross-platform campaigns, product launches, and webinars.
Ensure

asset version control, feedback loops, and project documentation

for smooth workflow handovers.

Required Skills & Qualifications

Technical Expertise

Adobe After Effects (UI animation, motion graphics), Adobe Premiere Pro, Photoshop, Illustrator
DaVinci Resolve (color grading, compositing), Camtasia or OBS (screen capture)
Familiarity with AI tools like Runway ML, Descript, and Topaz Video AI for modern video workflows

Creative & Professional Attributes

Strong understanding of

design principles, typography, and visual hierarchy

Ability to

replicate social media video trends

while keeping a

professional SaaS tone

Experience with

multi-format video delivery

: web, social, product onboarding, and internal training

Experience & Education

2-5 years in

video production or motion design

, preferably in

SaaS, IT, or tech marketing

Bachelor's degree in Multimedia, Animation, Graphic Design, or related fields preferred but not mandatory with a strong portfolio

Portfolio Requirements

60-90 sec demo reel

highlighting SaaS product demos, UI animations, and motion design capabilities.
Examples of

trend-based videos

(short-form, social-first) demonstrating creative adaptation.
Work samples showing

technical storytelling, product walkthroughs, and dynamic motion graphics

.