Job Description

1. Plan and execute high-impact paid campaigns on Google Ads and Meta (Facebook & Instagram) to drive qualified traffic and conversions.2. Own and grow D2C website sales through data-driven performance strategies, funnel optimization, and remarketing.3. Build and strengthen brand visibility through consistent digital advertising efforts tailored to target audiences.4. Manage and scale sales on third-party platforms like Amazon, Zepto, and Swiggy Instamart through sponsored listings and platform-specific promotions.5. Lead end-to-end coordination for wedding and bulk orders, including digital lead generation and conversion follow-ups.6. Initiate and manage strategic brand partnerships and influencer collaborations to enhance reach and customer engagement.7. Analyse and optimize campaign performance by tracking KPIs such as ROAS, CTR,CPC, CAC, and conversion rate.8. Conduct A/B testing on creatives, audience segments, and messaging to continually improve campaign efficiency.9. Effectively manage marketing budgets and generate detailed MIS reports for weekly/monthly performance tracking.10. Stay updated on digital trends, platform updates, and competitor activities to ensure a competitive edge and continuous improvement. (ref:updazz.com)