Job Description

Job Title: Marketing Executive / Marketing ManagerDepartment: MarketingReports To: Manager/SupervisorLocation: Belapur- Position Overview:- We are seeking a highly motivated and innovative Marketing Executive/Manager to contribute to our dynamic marketing team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote the company's products and services, enhance brand visibility, and drive customer engagement. The ideal candidate will possess strong creative acumen, exceptional communication skills, and a thorough understanding of current market trends.Key Responsibilities :Marketing Strategy Development : - Collaborate with senior management to define and implement robust marketing strategies aligned with overarching company objectives. - Develop annual marketing plans, encompassing budget allocation, clearly defined campaign objectives, and measurable Key Performance Indicators (KPIs).Brand Management : - Cultivate and maintain a strong and consistent brand identity across all marketing channels. - Ensure brand consistency in all digital, print, and social media communications.Digital Marketing : - Plan and execute strategic digital marketing campaigns, including email marketing initiatives, social media engagement, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), and content marketing programs. - Analyze and optimize digital channels to enhance user engagement and maximize conversion rates.Market Research : - Conduct comprehensive market research to gain insights into customer preferences, emerging industry trends, and competitive landscape. - Analyze customer feedback, sales data, and marketing performance metrics to continuously refine and improve campaign effectiveness.Content Creation & Management : - Develop high-quality, engaging content for blogs, websites, social media platforms, email newsletters, and various marketing collateral. - Oversee the creation of compelling multimedia content (videos, graphics, infographics) in collaboration with the design team.Campaign Management : - Execute and manage end-to-end marketing campaigns, encompassing planning, implementation, meticulous tracking, and comprehensive reporting of results. - Monitor and optimize advertising campaigns across diverse platforms such as Google Ads, Facebook, Instagram, and LinkedIn.Lead Generation & Customer Engagement : - Develop innovative strategies to generate qualified leads through online and offline marketing channels. - Create engaging content and targeted initiatives to nurture customer relationships and enhance customer retention rates.Event Marketing & PR : - Plan and execute impactful marketing events, webinars, trade shows, and conferences to promote brand awareness and foster customer engagement. - Coordinate closely with public relations teams to manage media relations and maximize brand visibility.Collaboration & Teamwork : - Work in close collaboration with the sales team to align marketing strategies with sales objectives, driving overall business growth. - Collaborate effectively with cross-functional teams (product, design, customer service) to ensure seamless and successful campaign execution.Reporting & Analytics : - Track marketing campaign performance utilizing analytics and reporting tools (Google Analytics, social media insights). - Present comprehensive marketing performance reports to management, providing valuable insights and data-driven recommendations for future campaigns.Qualifications :- Educational Background:- - Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.- Experience:- - Minimum of 2-3 years of relevant experience in marketing, with a preference for experience in digital marketing or brand management. - Demonstrated experience in managing digital marketing campaigns, SEO/SEM strategies, content marketing initiatives, and social media engagement.Technical Skills : - Proficient knowledge of digital marketing tools, including Google Ads, Facebook Ads, Google Analytics, and Mailchimp. - Familiarity with Customer Relationship Management (CRM) tools and marketing automation platforms such as HubSpot and Salesforce. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with basic design tools (Canva, Adobe Creative Suite).Soft Skills : - Excellent written and verbal communication skills. - A creative and strategic mindset with the ability to think innovatively and drive marketing strategies. - Strong project management and organizational skills, with the ability to effectively manage multiple tasks and meet deadlines. - Analytical and data-driven approach, capable of assessing campaign performance and implementing data-backed improvements.Desirable Skills :- Certifications in digital marketing, Google Analytics, Google Ads, or HubSpot are highly advantageous.- Experience with Content Management Systems (CMS) such as WordPress.- Knowledge of eCommerce platforms (Shopify, Magento, etc.) and affiliate marketing principles. (ref:updazz.com)