Job Description

Location: Mumbai

Experience:

4+ years

Industry:

FMCG / Beauty / Skincare / Personal Care / Cosmetics

Department:

Modern Trade - Sales & Key Accounts

Employment Type:

Full-Time

IFC Ventures is expanding its premium beauty, skincare, and personal care portfolio across India. We are looking for a

high-performing Modern Trade - Sales Manager

with strong experience in

FMCG, Beauty, Skincare, Haircare, and Cosmetics categories

to lead and grow our modern trade business across national and regional retail chains. This role requires deep knowledge of

Modern Trade operations

, strong relationships with

MT buyers & category managers

, and a proven track record of achieving

sales targets, driving visibility, executing in-store promotions

, and building high-impact brand presence across

beauty, skincare, and wellness categories

.

Key Responsibilities

1. Modern Trade Management

Manage and grow business across

Modern Trade outlets

(Reliance Retail, DMart, More, Spencer's, Wellness Forever, Apollo Pharmacy, Nykaa, etc.).

Drive

sell-in, sell-out, secondary sales

, and

category growth

for skincare & cosmetics.

Ensure full execution of

planograms, end-cap displays, and shelf space optimization

.

2. Key Account Handling

Lead negotiations with

National & Regional Key Accounts

, including pricing, margins, visibility budgets, and annual business plans.

Build strong relationships with

buyers, category heads, purchase managers, and merchandising teams

.

Manage

JBP (Joint Business Planning)

, listings, onboarding, and category reviews.

3. Sales Strategy & Execution

Develop and execute

MT sales strategy

, aligned with skincare & personal care category trends.

Track and improve

sales performance, market share, productivity, and ROI

.

Drive

promotional planning

, in-store activities, samplings, and brand visibility.

4. Forecasting & Inventory Management

Monitor

stocks, replenishments, ageing, RTV management

, and supply coordination with distributors.

Ensure

accurate forecasting

for skincare & cosmetics SKUs based on demand patterns.

5. Merchandising & Visibility

Ensure product

visibility, POSM execution, shelf branding, gondola placements

.

Conduct

regular market visits

to evaluate display execution, competitor visibility, and customer insights.

6. Data, Insights & Reporting

Analyse POS data, category performance, competitor activity, and MT channel insights.

Prepare

weekly & monthly sales reports

, KPIs, and GTM performance dashboards.

Required Skills & Competencies

4+ years of experience

in Modern Trade Sales within

FMCG, Beauty, Skincare, Haircare, Cosmetics, Personal Care

industries.

Strong experience in

Key Account Management

, MT negotiations, and sales planning.

Excellent knowledge of

Modern Trade processes

, category management, MIS reporting.

Strong analytical, negotiation, and communication skills.

Ability to work with cross-functional teams -- marketing, supply chain, merchandising.

Proven track record of

achieving sales targets

and driving brand penetration.

Understanding of

consumer behaviour

, skincare trends, premium beauty segment, and competitive landscape.

Preferred Experience

Previous experience with brands in

premium beauty, skincare, cosmetics, derma brands, personal care, or wellness

.

Strong network across

MT retailers, beauty chains, pharmacies, and modern trade distributors

.

Experience working with products like

moisturizers, serums, sunscreen, haircare, body care

, etc.

Education

Bachelor's degree in business, Marketing, or related field.

MBA preferred but not mandatory.

Why Join IFC Ventures?

Opportunity to scale a fast-growing

modern beauty & skincare portfolio

.

Work directly with leadership on high-impact category expansion.

Rapid growth environment with strong brand-building focus.

Competitive compensation + performance incentives.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,600,000.00 per year

Work Location: In person