Job Description

Position Overview

We are seeking an experienced Modern Trade Expert to drive sales growth and

brand visibility across modern trade channels including hypermarkets,

supermarkets, department stores, and organized retail chains. The ideal

candidate will have deep expertise in managing relationships with modern

trade partners and executing comprehensive trade marketing strategies.

Key Responsibilities

Channel Management & Development

Develop and execute strategic plans for modern trade channels
(hypermarkets, supermarkets, department stores)

Build and maintain strong relationships with key modern trade partners
and buying teams

Identify new modern trade opportunities and expand distribution
footprint

Negotiate trade terms, promotional activities, and shelf space
agreements

Monitor competitor activities and market trends within modern trade
channels

Sales Performance & Revenue Growth

Achieve sales targets and KPIs for assigned modern trade accounts Develop account-specific business plans and growth strategies Implement effective merchandising and promotional campaigns Analyze sales data and provide actionable insights for performance
improvement

Conduct regular business reviews with trade partners
Trade Marketing & Merchandising

Plan and execute in-store promotions, displays, and merchandising
activities

Coordinate with marketing teams on trade-specific campaigns and

product launches

Ensure optimal product placement, visibility, and shelf share Monitor and maintain planogram compliance across stores Manage trade marketing budgets and ROI optimization
Relationship Management

Serve as primary point of contact for assigned modern trade accounts Conduct regular store visits and relationship-building activities Resolve any trade-related issues or conflicts promptly Collaborate with internal teams (supply chain, finance, marketing) for
seamless execution

Provide training and support to retail staff when required
Market Intelligence & Reporting

Monitor market trends, consumer behaviour, and competitive landscape Provide regular reports on sales performance, market share, and channel
insights

Conduct store audits and compliance checks Analyze pricing strategies and recommend optimizations Prepare and present business reviews to senior management

Qualifications & Experience

Bachelor's degree in Business, Marketing, or related field 5- 8 years of experience in modern trade/organized retail Proven track record in FMCG, consumer goods, or retail industry Experience with major retail chains and hypermarket operations
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person