Job Description

Key Responsibilities -

Channel Management & Development

Develop and execute strategic plans for modern trade channels (hypermarkets, supermarkets, department stores) Build and maintain strong relationships with key modern trade partners and buying teams Identify new modern trade opportunities and expand distribution footprint Negotiate trade terms, promotional activities, and shelf space agreements Monitor competitor activities and market trends within modern trade channels

Sales Performance & Revenue Growth

Achieve sales targets and KPIs for assigned modern trade accounts Develop account-specific business plans and growth strategies Implement effective merchandising and promotional campaigns Analyze sales data and provide actionable insights for performance improvement Conduct regular business reviews with trade partners

Trade Marketing & Merchandising

Plan and execute in-store promotions, displays, and merchandising activities Coordinate with marketing teams on trade-specific campaigns and product launches Ensure optimal product placement, visibility, and shelf share Monitor and maintain planogram compliance across stores Manage trade marketing budgets and ROI optimization

Relationship Management

Serve as primary point of contact for assigned modern trade accounts Conduct regular store visits and relationship-building activities Resolve any trade-related issues or conflicts promptly Collaborate with internal teams (supply chain, finance, marketing) for seamless execution Provide training and support to retail staff when required

Market Intelligence & Reporting

Monitor market trends, consumer behaviour, and competitive landscape Provide regular reports on sales performance, market share, and channel insights Conduct store audits and compliance checks Analyze pricing strategies and recommend optimizations Prepare and present business reviews to senior management
Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person