Job Description

Job Overview:We are seeking a dynamic and experienced Mobile App Marketing Expert (Social Media & Influencer Marketing) to drive social media growth and influencer partnerships for our app.The ideal candidate will be responsible for creating and executing marketing strategies to increase app downloads, engagement, and brand awareness. (Preferred Surat Local Candidates First)Key Responsibilities:(Develop and implement social media marketing campaigns to promote the mobile app & Daily Report to the Product owner.)

• Identify, engage, and manage collaborations with influencers across platforms like Google Ads, Instagram, YouTube, TikTok, Twitter, and LinkedIn, Applovin, Meta, etc.
• Create compelling content strategies tailored to different social media channels.
• Monitor and analyze campaign performance to optimize engagement and conversions.
• Manage paid social media advertising (Facebook Ads, Instagram Ads, TikTok Ads, etc.).
• Build and nurture relationships with influencers, bloggers, and brand ambassadors.
• Stay updated on trends, competitor activities, and best practices in app marketing.
• Coordinate with the content and design team for engaging creatives and marketing materials.

Requirements:

• Proven experience in social media and influencer marketing for mobile apps.
• Strong understanding of influencer marketing strategies and trends.
• Experience with social media analytics tools and performance tracking.
• Excellent communication and negotiation skills.
• Ability to develop creative, data-driven marketing campaigns.
• Knowledge of ASO (App Store Optimization) is a plus.

Preferred Qualifications:

• 2+ years of experience in social media marketing, influencer marketing, or digital marketing for mobile apps.
• Familiarity with mobile app analytics platforms like Google Firebase, Appsflyer, or Adjust.
• Strong network of influencers and content creators in relevant industries.

Job Type: Full timeExperience: 2+ YearsLocation: Surat, Gujarat.Office Work Only.

Expertia AI Technologies