Job Description

Roles and Reponsibilities

Customer Segmentation & Personalization

: Build and manage detailed customer segments to deliver tailored communication journeys that enhance customer experience and retention.

Campaign Performance Analysis

: Monitor and evaluate campaign effectiveness by tracking key performance metrics, generating insightful reports, and recommending actionable improvements.

Cross-Functional Collaboration

: Partner with content, product, and technology teams to ensure alignment of messaging and enhance the end-to-end customer experience.

Optimization & Testing

: Utilize A/B testing, behavioral triggers, and data-driven insights to continually optimize campaign strategies and outcomes.

P&L Ownership

: Take full ownership of the profit and loss (P&L) for all retention marketing activities, ensuring efficient budget allocation, cost control, and ROI optimization.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

Health insurance Paid sick time
Schedule:

Day shift Monday to Friday
Work Location: In person