Job Description

Job Purpose:

This position is responsible for building our brand and raising brand awareness. You\'ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Key Responsibilities:

- Manage all consumer communications across all channels including social media, YT, TV, Print, etc.

- Manage a team of marketing people working on brand initiatives including agencies. While a large part of content creation will be done in-house, though some brand ads and other similar video production can be handled through agencies.

- Setup in-house studio and create in-house content creation capabilities.

- Analyse brand positioning and consumer insights. Shape and communicate our vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors\' activities.

- Align the company around the brand\'s direction, choices, and tactics.

Competencies:

- Prior working experience as Brand Manager.

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up-to-date with latest trends and marketing best practices.

- Degree in marketing or a related field.

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