Job Description

Description

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, world\'s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - The Exchange for Mindshare team. In this role you will be managing client relationships and help drive strategic interventions. Candidate must be conversant with audience sizing, media habits, TV channel details (e.g. Reach, TSV, channel share, etc.) and writing a strategy deck. The role demands working with software like TGI, IRS, YUMI (BARC), leading Channel strategies and ideation to yield better conversions. The candidate will also have a huge array of fast moving data to be decoded from the digital ecosystem (i.e. SimilarWeb, Google search, FB audience insights, etc.)

This is an active client facing role that is meant to shape thinking of the client on how media is deployed in the vast ecosystem of choices and in the fast-changing world that exist today. The strategy lead will be called upon to have strong POV on marketing/media best practices for brands in the post-COVID world. The role also calls for learning Mindshare tools and practices - and bring them to life for the set of client brands he/she is working on. In coming times, the person will need to lead a team - hence needs strong interpersonal skills and skills to mentor newbies

Reporting of the role

This role reports to the Principal Partner - The Exchange

3 best things about the job: * Opportunity to work with the best Strategic minds across some prestigious brands in India

• Be an architect with strong business outcome focus. Collaboration across the board - with teams from offline to online planning, ideation and deployment
• Help some of the largest brands build their strategy for growth and increasing channel share

In this role, your goals will be:

In 3 months:

• Meet key stakeholders across clients; including insights, creative agency - and interact with them
• Get a good understanding of business/brand challenges, past campaigns, and competition
• Initiate an audit of current strategy work, team output and give a roadmap to team members
• Learn media basics and tools across Google and FB suite

In 6 months:

• Built some path breaking strategies in the changing media space
• Become a go-to person for internal teams and client teams on strategic questions
• Ensuring that MS best practices - frameworks, tools, etc are well used as appropriate by internal teams and outputs shown to client
• Work together with WPP partners, to create few visible differences on brands

In 12 months:

• Lead new business pitches
• Drive revenue growth and won a few awards for innovative approach

What your day job looks like at Mindshare:

• Develop strategic roadmap for the client/ clients
• Participate in the Integrated Planning process
• Participate in thought leadership projects across clients
• Drive consumer understanding to draw insights that impact our client\'s businesses
• Keep abreast of media innovations and developments and find links to enrich brand plans
• To participate in idea generation sessions
• Meet revenue targets and drive incremental billing and revenue
• Writing entries for media and other awards

What you\'ll bring:

• Thinking strategically
• Broadcaster understanding is a must
• Strong appreciation of marketing and challenges that can exist
• Capability to build a story - Make effective presentations
• Persuasive
• Pro active
• Communication skills
• Stake holder management

Minimum qualifications:

• MBA preferred
• Years of experience; 8 - 10 years
• Should have a keen interest in brands and marketing
• Preferred exposure / Understanding of Digital, Data, Research/ Analytics

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - . We believe that in today\'s world, everything begins and ends in media. We aim to be our clients\' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\'s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare