Job Description

Role: Head - Content & Creative Services Overview of job Mindshare Fulcrum is an agency of GroupM, t he world\'s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head - Content+ & Creative to join us. In this role, you will be responsible for leading the Branded Content, Influencer Marketing, Social AOR & Communications Planning for the largest advertiser in the industry. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role: This role reports to: Head - Mindshare Fulcrum, South Asia What your day job looks like: . Branded Content strategy & Solutions - Leading a team to create & build Content narratives across brands that includes IP creation, brand alliances & sponsorships, B2B solutions, influencer and social media, tech led innovation and solutions. . Strategic inputs on the overall content approach for brands and create disruptive creative solutions backed by strong consumer insights. . Managing multiple verticals & teams across Comms strategy, Content partnerships, IM, Social listening, Activations, B2B etc. . Client & internal stakeholder relationship . Create & maintain a strong content partner ecosystem to deliver path-breaking solutions . Influencer & digital marketing - Tap on opportunities with existing / new set of clients and pitch solutions that solve for business & brand challenges. . Drive fame & fortune for both clients & agency alike. What you will need: . Experience in communications strategy, branded content, sponsorships, social media, and influencer marketing. . Experience in managing the business of content/creative (Revenue, P&L) with a rich body of award winning work to back it up with. . Prior knowledge in influencer marketing is a must have. Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key tasks. . Domain expertise of all social media platforms from content creation to planning to page management. . Deep knowledge and experience with multiple communication channels and their role in brand marketing . Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong insights. . Prior experience in top advertising, media or Content firms handling brand communications, branded content for clients across categories. . Exposure to Content creation & production process a must. . Experience in dealing with external partner ecosystem & internal verticals a must. . Responsible for driving Innovation, Engagement across all social media platforms. . Monitor performance of each platform identify and implement opportunities for improvement. . Experience with new age tech platforms (AI, voice, web3, etc) is a huge plus. . Ability to build huge people network/ increase the traffic or fans on social media profile pages. . SPOC for managing relationship with Social/Content Marketing agencies. . Experience with large scaled digital content production for programmatic, DCO, eCommerce creatives is a huge plus. . The person should have had experience with working with a team of 10+ subordinates. Minimum qualifications: . 15+ years of experience in brand solutions, branded content, content production, influencer marketing . Experience in managing influencer marketing mandate for a large client is preferred. About Mindshare: Mindshare is a media services company that accelerates for its clients. O ur company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people\'s stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world\'s leading media investment company, and WPP, the world\'s largest advertising holding group. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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