Job Description

Description

Position at Mindshare

Overview of job

The purpose of the Data and Audience Planner is to work with clients undergoing a data-driven transformation (DDT). This role will accelerate and drive the DDT strategy for client, working in partnership with Digital teams, client teams, and practice heads. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, audience planning, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts.

The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.

At Mindshare, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Senior Director, Digital Center of Excellence, Mindshare Fulcrum

3 best things about the job:

• Work with one of India\'s most loved brands and be part of their early transition towards future ready solutions.
• Work with a team of experts across different verticals to ensure the implementation of the data driven journey.
• Exposure for learning innovative and interesting things from best of minds in the industry.

Measures of success

In three months:

• Understand data and tech landscape and scoping for the client.
• Integrate with business and digital teams on planning and optimisation.
• Have an understanding of the requirements and chart out a road map for implementation.
• Working with data tools to provide strategic solutions.

In 6 months:

• Manage data strategy roadmap.
• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started delivering on your core KPIs and to input your ideas/strategies to other markets/brands.
• You will have started to build relationships within and outside of organization in delivering best in class data solution.

Responsibilities of the role:

• Lead the definition of the Digital, Data and Technology learning agendas.
• Understand DMP, CDP, audience led planning and implementation.
• Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption.
• Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data.
• Grow the use of CDP, Clean room solutions and data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data.
• Plan, define and support the implementation, measurement and activation of data-driven use cases.
• Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates.
• Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process.
• Lead the development of education programs for Data for both internal and client audiences.
• Standup and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery.

What you will need:

• 6+ years of experience in media and digital, especially in data driven marketing, Programmatic, audience planning.
• Working knowledge and experience in SQL (Oracle / SQL Server / PostgreSQL)
• 1-2 years of experience in a working in a horizontal structure and people management or supervisory role
• Master\'s or Bachelor\'s in Statistics, Mathematics or related quantitative field
• Good knowledge of full funnel brand measurement, attribution challenges and campaign optimization approaches.
• Knowledge of programmatic data and ad serving platforms such as DCM and/ or trading platforms.
• Working knowledge of Adobe Audience Manager will be good to have
• Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications.
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations.
• High sense of ownership, drive, agenda setting
• Ability to identify new business opportunities and value pools and propositions within the client\'s business and drive account growth.
• Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - . We believe that in today\'s world, everything begins and ends in media. We aim to be our clients\' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including \xe2\x80\x9cAgency Network of the Year 2017\xe2\x80\x9d by both the MMA SMARTIES\xe2\x84\xa2 and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world\'s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare