The Sales Manager - MHE / Forklift will be responsible for driving sales growth, developing new business, managing key accounts, and leading the sales team to achieve revenue and market share targets. The role involves selling forklifts, warehouse equipment, and related services (AMC, spares, rentals) across assigned territories.
Key ResponsibilitiesSales & Business Development
Achieve monthly, quarterly, and annual sales targets for forklifts and MHE products
Develop new customers in industrial segments such as manufacturing, warehousing, logistics, FMCG, and e-commerce
Promote sales of new forklifts, rental solutions, AMC, and spare parts
Conduct market research and competitor analysis to identify opportunities
Client & Key Account Management
Build and maintain strong relationships with key customers
Understand customer requirements and propose suitable MHE solutions
Negotiate pricing, commercial terms, and contracts
Ensure timely order closure and payment follow-ups
Team Management
Lead, train, and motivate the sales team
Set targets for sales executives and monitor performance
Conduct regular sales reviews and field visits with team members
Coordination & Reporting
Coordinate with service, operations, and accounts teams for smooth order execution
Ensure proper documentation, order processing, and invoicing
Prepare daily, weekly, and monthly sales reports
Forecast sales and plan strategies to meet business goals
Compliance & Brand Representation
Ensure adherence to company policies and ethical sales practices
Represent the company professionally in client meetings, exhibitions, and industry events
Skills & Competencies
Strong knowledge of forklifts, MHE products, and industrial sales
Excellent communication, negotiation, and presentation skills
Ability to manage teams and large customer portfolios
Result-oriented with strong analytical and planning abilities
Proficient in MS Excel, CRM, and sales reporting tools
Educational Qualification
Graduate / Postgraduate (MBA in Sales & Marketing preferred)
Technical background is an added advantage
Preferred Industry Experience