Job Description

Description
PURPOSE/GENERAL SUMMARY:
The Senior Manager, Analytics is a key leadership role responsible for leading and developing a highperforming team of analytics professionals, driving data-driven decision-making across the organization,
and shaping the future direction of the analytics function. This position requires extensive experience in
analytics leadership, a deep understanding of business strategy, and the ability to mentor and develop
team members for career progression. The ideal candidate perceives challenges as opportunities,
leveraging data, industry knowledge, and leadership influence to collaboratively navigate and solve
complex problems, thereby guiding the organization toward sound, informed decisions.
PRINCIPAL DUTIES & RESPONSIBILITIES:
The Senior Manager not only demonstrates exceptional analytical and leadership skills but also
thrives in challenging environments, utilizing data, strategic insights, and team collaboration to
drive informed decision-making and innovation :
1. Lead Digital Analytics Strategy & Execution: Develop and implement a comprehensive digital analytics strategy aligned with organizational goals. This includes defining data collection requirements, overseeing the implementation of Adobe Analytics, and ensuring data quality, governance, and compliance.
2. Manage Adobe Marketing Cloud: Oversee the configuration and maintenance of Adobe Analytics, Adobe Target, and Adobe Launch across all digital platforms. Ensure data integrity and accessibility for reporting and analysis. Proactively identify and resolve data quality issues.
3. Deliver Actionable Insights: Lead in-depth analysis of digital data to extract actionable insights on user behavior, product usage, and campaign effectiveness. Apply advanced statistical methods and data modeling techniques to identify trends and opportunities.
4. A/B Testing & Personalization: Collaborate with cross-functional teams (marketing, product, engineering) to design, execute, and analyze A/B and multivariate tests using Adobe Target. Implement personalized user experiences based on data-driven insights.
5. Drive Conversion Rate Optimization (CRO): Identify conversion bottlenecks and opportunities using funnel analysis. Develop and implement CRO strategies to improve conversion rates, working closely with relevant teams.
6.Conduct User Segmentation & Behavior Analysis: Perform user segmentation analysis to support targeted marketing efforts and product development initiatives. Develop user personas and customer journey maps to better understand user needs.
7. Collaborate & Communicate Effectively: Effectively communicate complex technical information to both technical and non-technical audiences, including senior leadership. Present findings and recommendations in a clear and compelling manner, using data visualization tools.
8. Lead & Develop High-Performing Team: Manage, mentor, and develop a team of digital analysts, fostering a collaborative and high-performing work environment. Provide regular feedback, coaching, and training opportunities.
9. Promote Continuous Improvement: Stay abreast of industry trends and best practices in digital analytics and the Adobe Marketing Cloud. Identify opportunities for process optimization and innovation.
10. Develop Strategic Recommendations: Develop high-level white papers and presentations for senior leadership, providing data-driven recommendations for product feature changes and strategic business initiatives.
11. Resource Management: Manage the team's budget, resources, and timelines effectively. Prioritize projects based on business impact and resource availability.
12. Build & Manage High-Performing Team: Recruit, hire, onboard, mentor, and develop a team of highly skilled analysts, fostering a collaborative and high-performing work environment. Provide regular feedback, coaching, and performance management. Create opportunities for skill development and career advancement. Specifically, actively identify high-potential team members, and create development plans to prepare them for promotion or more senior roles.
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Education & Skill :

• Bachelor's degree in Data Science, Business Analytics, Computer Science, Statistics, or a related field. A Master's degree is preferred.
• Advance expertise in Adobe Analytics, Adobe Target, and Adobe Launch. Experience with other Adobe Marketing Cloud products (e.g., Audience Manager) is a plus.
• Advanced proficiency in SQL and other data querying languages (e.g., Python, R).
• Advanced skills in data visualization tools such as Tableau or Power BI.
• Deep understanding of A/B testing methodologies and experimental design.
• Strong understanding of web analytics and app tracking methodologies.
• Exceptional problem-solving skills and critical thinking ability.
• Proven ability to communicate complex analytical concepts to a broad audience, including senior leadership.

• 15+ years of progressive experience in digital analytics, with at least 6+ years of experience as a leader in digital analytics teams.
• Proven leadership in directing digital analytics teams.
• Strong analytical skills, including data modeling, segmentation, statistical analysis, and forecasting.
• Excellent written and verbal communication skills; ability to effectively present complex data to both technical and non-technical audiences.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast paced environment.
• Demonstrated ability to work independently and collaboratively within cross-functional teams.
• Proficiency in programming languages like Python or R is a plus.
• Detail-oriented with a strong emphasis on data accuracy and reliability.