Job Description

Summary: We are seeking a highly skilled Meta Performance Marketer with a strong background in ecommerce. The ideal candidate will be responsible for developing and implementing effective marketing strategies across various Meta platforms, with a focus on driving ecommerce sales and maximizing ROI. The candidate should have a deep understanding of the latest trends in Meta advertising, a proven track record of successful campaigns, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape. Responsibilities: 1.Strategy Development: Develop and execute innovative and data-driven Meta marketing strategies to achieve ecommerce goals. Stay abreast of industry trends, algorithm changes, and emerging technologies to ensure the competitiveness of marketing campaigns. 2.Campaign Management: Plan, create, and optimize Meta advertising campaigns, including but not limited to Facebook, Instagram, and other Meta platforms. Monitor and analyze campaign performance, adjusting strategies as needed to meet or exceed KPIs. 3.Audience Targeting: Utilize audience targeting features on Meta platforms to reach specific customer segments. Develop and refine customer personas to enhance targeting precision and campaign effectiveness. 4.Budget Management: Effectively manage advertising budgets to achieve maximum return on investment. Implement cost-effective strategies and optimizations to improve campaign efficiency. 5.Collaboration: Work closely with cross-functional teams, including creative, analytics, and product teams, to align marketing efforts with overall business objectives. Collaborate with external partners and agencies as needed. 6.Testing and Optimization: Conduct A/B testing and other experiments to optimize ad creatives, copy, and targeting. Implement continuous improvement strategies based on data-driven insights. 7.Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Utilize analytics tools to track and measure the success of campaigns against established KPIs. Qualifications: Bachelor\'s degree in Marketing, Business, or a related field. Proven experience in Meta advertising and ecommerce marketing. In-depth knowledge of Meta advertising platforms, tools, and best practices. Strong analytical skills with the ability to interpret data and trends. Excellent communication and collaboration skills. Experience with A/B testing and optimization techniques. Familiarity with ecommerce platforms and the customer journey. Certifications in Meta advertising and other relevant digital marketing certifications are a plus.

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