Job Description

We are seeking a skilled Meta Marketer to join our team and drive sales through targeted advertising campaigns on Meta platforms (Facebook, Instagram, and WhatsApp). The ideal candidate will have a proven track record of creating and managing high-performing ad campaigns, with a focus on audience targeting, optimization, and achieving measurable sales outcomes.

Key Responsibilities

Campaign Development: Design and execute targeted ad campaigns on Meta platforms to drive sales and conversions, aligning with business goals. Audience Targeting: Utilize Meta's advertising tools to identify and target specific audience segments based on demographics, interests, behaviors, and lookalike audiences. Ad Creation: Develop compelling ad creatives, including visuals, copy, and calls-to-action, that resonate with target audiences and adhere to brand guidelines. Budget Management: Manage ad budgets effectively, ensuring optimal allocation and maximizing return on ad spend (ROAS). Performance Analysis: Monitor and analyze campaign performance using Meta Ads Manager and other analytics tools, providing regular reports on key metrics such as click-through rates, conversion rates, and cost-per-acquisition. Optimization: Continuously optimize campaigns by testing ad variations, adjusting targeting parameters, and implementing data-driven strategies to improve results. Market Research: Stay updated on Meta's advertising trends, tools, and best practices, as well as industry trends, to ensure campaigns remain competitive. Collaboration: Work closely with marketing, design, and sales teams to align ad strategies with overall business objectives.

Qualifications/Experience

: Minimum of 2-3 years of experience running successful ad campaigns on Meta platforms with a focus on sales generation.

Skills

:

Proficiency in Meta Ads Manager, including campaign setup, audience targeting, and performance tracking.Strong understanding of digital marketing metrics and KPIs (e.g., ROAS, CPA, CTR).Experience with A/B testing and campaign optimization techniques. Creative skills in crafting engaging ad copy and visuals.Familiarity with Meta Pixel, conversion tracking, and retargeting strategies. Analytical Mindset: Ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance. Communication: Excellent written and verbal communication skills to collaborate with cross-functional teams and present campaign results. Education: Bachelor's degree in marketing, advertising, business, or a related field (preferred but not mandatory). Certifications: Meta Blueprint Certification or similar credentials are a plus.

Preferred Attributes

Proactive problem-solver with a results-driven mindset. Ability to adapt to changing priorities and manage multiple campaigns simultaneously. Passion for staying ahead of digital marketing trends and innovations.

Why Join Us?

Opportunity to work on dynamic, high-impact ad campaigns that drive real business results. Collaborative and innovative team environment. Competitive salary and benefits package.Room for professional growth and development in digital marketing.
Job Types: Full-time, Permanent, Fresher, Part-time, Internship, Contractual / Temporary, Freelance, Volunteer

Pay: ?8,724.04 - ?41,089.53 per month

Expected hours: 40 per week

Work Location: In person