Linenwalas is a globally recognized digital brand specializing in premium textiles, serving over a million customers worldwide. Our diverse product range includes bedding, sheets, curtains, pillows, toppers, and other furnishings
Job description
We are seeking a highly skilled
Meta & Google Ads Specialist
with strong expertise in Google Ads and Meta Ads to lead campaign strategy, execution, and optimization. This role requires a data?driven marketer who can plan, implement, and scale paid campaigns while managing budgets and driving high?quality leads and sales.
Key Responsibilities
Develop and execute performance marketing strategies for Google Ads & Meta Ads.
Manage end?to?end campaigns - from planning, ad creation, targeting, and A/B testing to reporting.
Continuously monitor and optimize campaigns to achieve KPIs (CPL, ROAS, CTR, etc.).
Perform keyword research, audience targeting, and competitive analysis.
Prepare performance reports and provide actionable insights to improve results.
Manage ad budgets efficiently to maximize ROI.
Stay updated with the latest platform changes, trends, and best practices.
Collaborate with design/content teams for creative ad assets.
Drive lead generation and conversion optimization strategies.
Required Skills & Qualifications
Minimum 4 years of hands?on experience in Google Ads & Meta Ads campaign management.
Proven track record of delivering successful lead generation and e?commerce campaigns.
Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting tools.
Excellent understanding of CPC, CPM, CPA, ROAS, and other performance metrics.
Experience with retargeting, remarketing, and lookalike audience campaigns.
Ability to manage large ad budgets efficiently.
Strong communication and project management skills.
Preferred Skills
Certification in Google Ads and/or Meta Blueprint.
Experience with other paid media channels (LinkedIn Ads, YouTube Ads, etc.).
Knowledge of SEO basics to complement paid strategies.
How to Apply
Please send your resume to hr@linenwalas.com with the subject line "Meta & Google Ads Specialist Application."
Job Type: Full-time
Pay: ₹350,000.00 - ₹800,000.00 per year
Experience:
Google Ads: 2 years (Required)
Work Location: In person
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