We are seeking a skilled Meta (Facebook & Instagram) and Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. The ideal candidate will have a strong analytical mindset, a creative approach to ad strategy, and a proven track record of driving ROI through paid media campaigns.
Key Responsibilities:
Plan, create, and manage paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, and Shopping).
Conduct keyword research, audience segmentation, and competitor analysis to optimize campaign targeting.
Recommend in collaboration with the content and design teams.
Monitor campaign performance, analyze data, and provide actionable insights to improve CTR, CPA, ROAS, and overall campaign ROI.
Manage budgets, bids, and daily spend to meet KPIs.
Stay updated with platform updates, trends, and industry best practices.
Prepare regular performance reports and present findings to internal teams or clients.
Required Skills & Qualifications:
2-3 years of hands-on experience managing Meta and Google Ads campaigns.
Strong understanding of paid media metrics, bidding strategies, and campaign optimization.
Proficiency with analytics tools like Google Analytics, Meta Ads Manager, and Google Ads Editor.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Knowledge of retargeting, conversion tracking, pixel implementation.
Experience with lead generation campaigns is a plus.
Desired Traits:
Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
Continuous learner who keeps up with trends and platform updates.
Strong problem-solving skills with a results-driven approach.
What We Offer:
Opportunity to work with a dynamic marketing team.
Exposure to multiple industries and high-budget campaigns.
Professional growth and upskilling opportunities.
Job Type: Full-time
Pay: ₹100,000.00 - ₹250,000.00 per year
Work Location: In person
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