Job Description

Key Responsibilities:

Plan, create, and manage paid campaigns on

Meta (Facebook & Instagram)

and

Google Ads

platforms. Optimize campaigns for performance metrics such as CTR, CPC, CPA, ROAS, and conversions. Conduct audience research, keyword analysis, and competitive benchmarking. Monitor, analyze, and report on campaign performance to identify areas for improvement. Collaborate with the creative team to design compelling ad copies and visuals. Implement tracking pixels, UTM parameters, and conversion tracking for accurate attribution. Stay updated with the latest trends, tools, and best practices in paid advertising.

Requirements:

1-2 years of hands-on experience managing

Meta Ads

and

Google Ads

campaigns. Strong understanding of PPC, CPC, CPM, CTR, ROAS, and conversion optimization. Experience with Google Analytics, Meta Ads Manager, and reporting tools. Knowledge of A/B testing, retargeting campaigns, and audience segmentation. Ability to analyze data and make actionable recommendations. Excellent communication and collaboration skills.
Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

meta & google ads: 2 years (Required)
Work Location: In person

Expected Start Date: 09/10/2025