Job Description

Key ResponsibilitiesPerformance Ads

Plan, execute, and optimize campaigns on Meta Ads (FB & IG) and Google Ads. Manage full D2C funnel: Prospecting ? Retargeting ? Retention. Creative Strategy Improve KPIs: High ROAS,ROI, Low CPA, Strong CVR, Steady Scaling.

Automation & Tracking

Set up and manage advanced automation flows, including: Meta automation rules Google automated bidding GTM event configuration Pixel/CAPI integrations Automated dashboards (Looker Studio optional)

WhatsApp Automation & Growth

WhatsApp Automation & Growth Build and optimize WhatsApp automation funnels using Interakt / Wati / Zoko / AiSensy. Set up automated flows: Welcome, Broadcasts, Cart Recovery, Lead Nurturing. Integrate WhatsApp with ad campaigns to drive high-intent leads, faster conversions, and remarketing.

Other Responsibilities

Conduct A/B tests (creatives, audiences, landing pages). Manage multiple client accounts with consistent performance. Provide weekly and monthly reports with actionable insights.

Requirements

2-3 years of proven experience in

Meta + Google Ads

. Strong understanding of

D2C scaling

,

ROAS-driven strategies

, and

moderate-budget optimization

. Experience in

WhatsApp automations

and building

conversion-focused workflows

. Skilled in analytics, audience segmentation, and funnel optimization. Comfortable managing multiple client accounts. Strong communication and data interpretation skills.

What We Offer

Work with multiple D2C brands and niche businesses. ROI-focused culture -- consistency over big spend. Exposure to

AI-driven marketing automation

tools. Performance-linked incentives and growth into senior strategy roles.
Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Paid time off
Ability to commute/relocate:

Gandhipuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
Work Location: In person